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Hook & Herd, 1233 Glen Drive, Vancouver, BC (2026)

03/05/2026

Arctic Char. 🐟
Delicate. Vibrant. Consistently impressive.

With its beautiful coral-orange flesh and signature pink spots along the skin, Arctic Char is as stunning visually as it is on the plate. Sitting right between salmon and trout in flavor, it offers a clean, mildly sweet taste with a rich yet refined texture that chefs love working with.

It sears beautifully for crispy skin presentations, roasts evenly, and holds moisture exceptionally well. Elegant but approachable, premium without being overpowering.

Available through Hook & Herd Distribution:

• Fresh skin-on boneless fillets
• Frozen skin-on PBO 6oz portions IVP

Consistent sizing. Clean trim. Reliable quality you can build a menu around.

Those natural pink spots on the skin are part of what makes Arctic Char so recognizable and premium.

Message us for pricing and availability.

03/02/2026

MEET THE TEAM – TYLER

Fast on the road. Strong in the gym. Hungry at the table.

Tyler is one of the engines behind Hook & Herd. Known around here for being one of our quickest drivers, he moves with purpose and delivers with precision. Early mornings, tight timelines, heavy loads. He handles it all without hesitation.

When he’s not behind the wheel, you’ll probably find him in the gym chasing a new PR or scouting out his next great meal. Discipline in fitness. Appreciation for good food. The perfect combo for this industry.

What makes it even more impressive?
He balances it all while managing college.

Reliable. Knowledgeable. Hardworking.
The kind of teammate every company needs and every chef can count on.

We’re proud to have him on the road representing Hook & Herd every single day.

TeamSpotlight

02/25/2026

Consistency isn’t claimed — it’s earned, one delivery, one conversation, and one relationship at a time.

We’re proud to support Chef Wilson Chen and the culinary team at Hollyburn Country Club. In fast-paced kitchens, reliability and communication make all the difference. Being able to adapt to last-minute changes, provide honest updates, and deliver consistent quality is what we strive for every single day.

At Hook & Herd, we see ourselves as an extension of the kitchens we serve. It’s about being reachable, being accountable, and making sure our partners always feel supported and informed.

Chef Wilson, thank you for your continued trust and confidence in us. Partnerships like this are what drive us forward.

Wilson Chen
Administrative Chef
Hollyburn Country Club

ChefDriven FoodDistribution BuiltOnReliability KitchenPartners

02/19/2026

Meet the Team: Stanley Kwok, Founder

Stanley Kwok is the founder of Hook & Herd Distribution, a Vancouver-based food distributor serving chefs, restaurants, and hospitality professionals across the region.

With over a decade of experience in seafood and food distribution, Stanley founded Hook & Herd three years ago with a clear goal. To build a company that chefs could rely on for consistent quality, dependable delivery, and strong, honest relationships.

What started as a small operation has grown into a dedicated team that works every day to support kitchens across the city. From sourcing and warehouse operations to logistics and delivery, the strength of Hook & Herd comes from the people behind it. A team committed to showing up, doing things right, and standing behind every order.

Stanley works closely alongside his team and clients, ensuring that the standards Hook & Herd was built on continue to grow stronger with every year.

He is incredibly grateful to the chefs, partners, and clients who have trusted Hook & Herd over the past three years. That trust has allowed the company and its team to grow, and they remain committed to supporting the hospitality community every step of the way.

12/26/2025

🎄 Merry Christmas from all of us at Hook & Herd 🎄

This year has been nothing short of incredible and it’s all because of you.

To our chefs, restaurants, farmers, suppliers, partners, and friends: thank you for trusting us, supporting us, and welcoming us into your kitchens and businesses. From early mornings and late-night texts to last-minute orders and long conversations at the loading dock. This community is what makes it all worth it.

Hook & Herd was built on old-school values: real relationships, showing up when it matters, and doing business the right way. Seeing those values reflected back through the people we work with every day means more than we can put into words.

We’re beyond grateful for another year of growth, lessons, laughs, and shared meals and we can’t wait to keep building together in the year ahead.

Wishing you and your loved ones a holiday season filled with good food, good health, and good company. ❤️

- The Hook & Herd family -

03/26/2025

🔥 CHICKEN THIGHS: THE UNDEFEATED CHAMPION OF THE BIRD 🔥

Bone-in, skin-on, or stripped down to basics—chicken thighs remain the GOAT when it comes to flavor, juiciness, and culinary versatility. 💯🍗

With food costs soaring lately (inflation really said “watch this” 👀), thighs continue to be the budget-friendly hero every smart kitchen needs in rotation.

Whether you’re slow-braising them into fall-apart goodness or crisping that skin to golden perfection, they deliver MAXIMUM flavor at MINIMUM cost. And guess what? Hook & Herd is keeping our thigh
prices competitive so your profit margins stay as thick as the flavor. 📈

💬 Drop your signature thigh dish below! Are you team crispy skin or team sauce-soaked? 👇

02/24/2025

We’re humbled by these kind words from our partners at 🙏

“Hook & Herd has been an incredible vendor... consistently providing top-quality products and outstanding service.”

Nothing makes us prouder than seeing our restaurant partners thrive. From last-minute requests to sourcing specialty ingredients, we’re committed to being the vendor you can count on.

As they put it: “It’s not just about delivering products, but about understanding our business and helping us succeed.”

That’s exactly what drives us every day. Building relationships. Delivering quality. No hidden costs. Just reliable service for the culinary community we love.

Thank you for this incredible testimonial. Here’s to many more years of partnership! 👊

01/28/2025

🐍 Embracing New Beginnings: Welcome to the Year of the Snake! 🎊

At Hook & Herd, we’re welcoming the Lunar New Year with hearts full of gratitude and excitement. Like the snake’s graceful movement, we’re ready to navigate 2025 with wisdom and adaptability. 🌟

To our cherished BC community - from the passionate chefs who create magic in their kitchens to our dedicated partners who trust us with their ingredients - thank you for being part of our story. 💫

May this Year of the Snake bring you: 🧧 Wisdom to seize new opportunities 🧧 Prosperity in all your ventures 🧧 Joy in life’s precious moments

恭喜發財 (Gong Hei Fat Choy)! Here’s to creating more delicious memories together. 🍜✨

01/28/2025

Chef Hannah IG post

✨💬 Client Love! 💬✨ A huge THANK YOU to the amazing Chef Hannah Hart for this incredible testimonial! 🧡 Your kind words truly warm our hearts (and motivate us to keep hustling harder every day).

At Hook & Herd, we’re all about making your sourcing easier and your kitchens better—whether it’s specialty goods, seafood, poultry, or those impossible-to-find imports. 🌎🐟🍗 We’re so glad we could deliver for you, Chef! 🙌

Shoutout to our team for going the extra mile and to Chef Hannah Hart for being such an inspiring part of the culinary community. 🍳✨ Cheers to cooking up more greatness together!

01/04/2025

🦑🍣 Let’s Talk About Tobiko: The Tiny, Crunchy Delight! 🍣🦑

Tobiko, the bright, crunchy fish roe from the flying fish, is one of the most fun and flavorful ingredients in sushi! 🌈✨ Packed with flavor and texture, tobiko is known for its pop and delightful crunch with every bite.

But what exactly is tobiko? 🤔 Tobiko comes from the flying fish (yes, they really fly!), and it’s often used in sushi rolls, sashimi, or as a garnish. It’s a great way to add color, texture, and an ocean-fresh taste to your dishes. 🐟💦

Varieties & Flavors You Need to Try:

Classic Tobiko: Traditional, briny, and ever-so-crunchy! 🌊
Wasabi Tobiko: A spicy kick that complements sushi perfectly! 🌶️
Yuzu Tobiko: A citrusy twist for a fresh zing! 🍋
Black Tobiko: Bold and beautiful, for those who want to go classic with a twist! 🖤
Perfect for sushi lovers, party platters, or anyone who loves trying new flavors. 😋

💬 Tell us your favorite tobiko flavor! Have you tried any of these yet?

09/13/2024

🌶 Padron Peppers From Spain Have Landed in BC! 🌶

Get ready, food lovers! Hook & Herd is thrilled to be the exclusive distributor of Cofrit Padron Peppers in British Columbia! 🙌 These little green gems have been spicing things up in Spain since the 1600s, when Franciscan monks first brought the seeds from Mexico. 💫

🍽️ Perfect for tapas or as a healthy snack, these peppers are packed with vitamins A, C, B6, and more, plus minerals like potassium and calcium. They're not only tasty but great for your health! ✨

🥄 Cooking Tips:

Pan-fry in olive oil until blistered, then sprinkle with coarse sea salt.
Microwave for a quick 2-minute snack, just add oil and a pinch of salt.
Roast in the oven at 400°F for 10-12 minutes until soft and slightly charred!

🥦 Pro Tip: They're a dream for vegetarians, vegans, and gluten-free friends too!

👉 Add these vibrant Spanish peppers to your pantry and level up your meals with a burst of flavor! 🔥

07/01/2024

🌊 Dive into Flavor: Our wild Humboldt Squid, sourced from the warm waters of the eastern Pacific, is a culinary adventure waiting to happen🦑!

Whether you’re a talented chef or a seafood enthusiast, these squid delicacies are your ticket to bold, unforgettable dishes👨‍🍳👩‍🍳. Here’s what makes them a restaurant ROCKSTAR💫:

🌍 Sustainable Catch: Our Humboldt squid are sustainably caught using jigs in Peruvian waters. This eco-friendly method minimizes bycatch, ensuring a guilt-free feast for your taste buds.

🦑Unparalleled Freshness, Unbeatable Jumbo Flavor: Humboldt squid, also known as Jumbo Flying squid, is incredibly fast-growing. With a life span of just 1-2 years, you can be sure you’re serving the freshest, most tender squid on the block😍. Our steaks are cut from the body mantle, meticulously cleaned, and mechanically tenderized to bring out the full flavor and texture👅.

🌟Protein-Packed Goodness: These chemical-free steaks are low in calories but high in protein. Fuel your creativity with a nutritious twist💪🏻.

🔥 Ready to Plate? Hook & Herd delivers the freshest Humboldt Squid Strips, Steaks, and Rolls straight to your kitchen🍴. Imagine the possibilities：

😋 Seared steaks with a chimichurri drizzle
🌶️ Spicy stir-fry noodles bursting with squidy goodness
🥣 Crispy tempura bites with a dipping sauce

Ready to unleash the ‘Kraken’ on your menu👀? Contact Hook & Herd today to inquire or place your order✉️!

Hook & Herd

03/05/2026

03/02/2026

02/25/2026

02/19/2026

12/26/2025

03/26/2025

02/24/2025

01/28/2025

01/28/2025

01/04/2025

09/13/2024

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