Blume

10/01/2025

Throwing it back to 2022 🐉 Rewatching my Dragons’ Den pitch and reliving all the nerves, excitement, and everything going through my head that you don’t really see on TV. So much has happened at Blume since then… and 3 years later, we finally get to share an update! Tune into our NEW Dragons’ Den episode this Thursday, October 2 at 8:00 PM (8:30 NT) on CBC 💫

09/29/2025

GIVEAWAY 🤭📦☕
️
We’re giving away 15 of our Home Cafe Bundles to help you with your at home cafe setup (pssst... it’s perfect for our Content Contest)! Each bundle comes with 3 of our coziest blends:

✨ Pumpkin Spice: A PSL with 100% real organic pumpkin, Canadian maple sugar, and over 50% of your daily Vitamin A
✨ Reishi Hot Cacao: A low-sugar, grown-up hot chocolate made with reishi mushroom, which has been used for centuries to help you relax
✨ Vanilla Chai: A cozy blend made with 4 mushrooms including lion’s mane, reishi, maitake and shiitake to support focus

To enter:
1. Follow us
2. Like + save this post
3. Tag your friends in the comments (each comment = 1 entry! unlimited entries)
4. Share this post to your story and tag us for 5 BONUS entries!

Link in bio to learn more about the perfect bundle! 🛒🤎

This giveaway is open to Canadian and US residents only and ends on 06/10/2025 at 11:59pm PT. 15 winners will be notified via direct message from the official account! Please be careful of fraudulent messages. This giveaway is in no way sponsored, endorsed, administered by, or associated with Facebook or Instagram.

09/29/2025

09/26/2025

Happy 8th Birthday Blume 🥹💗🎉🎈

Who knew that walking into a smoothie shop on my way to work and asking if they wanted a turmeric latte would unlock a whole new path? That single yes started it all.

Blume didn’t grow overnight. It’s been 8 years of ups and downs, growth and trial, problem-solving and momentum. Step by step, day by day, we built something I’m incredibly proud of... not just what Blume is today, but how we’ve built it.

8 years in, and stronger than ever. Here’s to many more ✨

09/25/2025

Our social media manager Jo went on vacation and told us to hold down the fort...so naturally we figured fart stories + a flash sale + a giveaway was the move 😌💨

Keep those guts happy (and avoid a Kroger bread-aisle moment) with SuperBelly 🤗 Use code ENJOYKOREAJO for 20% off SuperBelly and bundles for 48 hours only ✨

PLUS, place an order using the code and you’ll be entered to win a $100 Underooos gift card because honestly some times our brainstorms are a little wild and it just felt right.

We miss you Jo and let this be a lesson on vacation notes.

09/24/2025

The pop-up of our DREAMS is happening with and our Vancouver community is invited ☕️🤎

Warm and fuzzy backstory: The Federal Store was one of our very first retailers – Karen popped in 8 years ago with latte samples galore, a big smile, and really no other plan. We’re proud to be on their shelves and cafe menu all these years later, and to call these lovely people our friends 🥺 It just feels so right to turn this stunning space into a Home Cafe and share it with the kindest community around!

RSVP to be added to our guest list through the link in bio 🔗 Space is super limited so make it quick. We can’t wait to host you, Blumies!!

09/09/2025

Is it cake?! No, it’s your dream bundle. (but also yes it’s cake 🍰✨)

Can you guess what we’ve been “building” over here at Blume HQ? 😉 Newness coming September 11th, 2025.