07/25/2026
one month ago, we opened our doors as a permanent storefront. here are the 7 things we’ve learned since our grand opening 💚
#1: opening is just the beginning, far from the finish line
being open doesn’t mean the work is done, if anything, it’s when the real work begins. 🍵
#2: every guest is different
this month, we’ve watched new and familiar faces walk through our doors, and it’s been everything we dreamed of. we’re learning that everyone is different, more than just taste. some of you want speed, some want the full story.
but with everyone that walks though our doors, we aim to make each interaction personal to them. 🤗
#3: pressure is a privilege
we’ve felt the weight of every guest expecting us to deliver, because for someone, today might be their first time trying us. but through all of it, we keep coming back to the same gratitude: this is a privilege.
thank you for choosing to spend our time with us. 🍵
#4: try to remember the hundred things that went right vs. dwelling on the one thing that went wrong
we’ve read reviews that stung more than we expected, even knowing that the kind words outnumber them a hundred to one. we’re learning to hold onto the highs without dwelling too much on the lows, and staying true to our purpose.
#5: overstaffing > understaffing when possible
we’ve learned that choosing to overstaff even when it’s hard financially is always worth it, because your experience matters more to us than anything.
#6: community is earned
if you’ve been one of our familiar faces this month or have even tried to pop by, thank you. getting to learn your name and your go-to order is not something we take lightly (though we apologize ahead of time if our memory is a bit short-term during this period 😅)
you’re the reason we show up with excitement, even on the hard days. 💚
#7: our team is everything
none of this happens without our dream team. we’re grateful to be building this with all of you. 🫶