10/21/2026
Hello Internet,
Earlier this month, we found ourselves wandering the beautiful farmlands of Southern Ontario and dropped in on our dear pals at Pfenning's Organic Farm in New Hamburg 🌱
There is something truly special about visiting a farm where generations of knowledge, hard work, and an unwavering belief in doing things differently have cultivated something extraordinary.
Their farming roots stretch back more than 400 years, and they’ve been growing organically in Ontario since 1981. Long before organic produce had dedicated grocery aisles and widespread recognition, this family was helping lay the groundwork for the movement we know today.
To see what Wilhelm and Barnhild began, what Wolfgang, Ekk, Jenn, Regina, and their remarkable team have cultivated, and how the next generation is stepping forward to carry that legacy into the future is absolutely inspiring.
It was a joy to walk the fields with Lauren and Eileen, witnessing the care and dedication that goes into their daily work. Crews harvesting beautiful romaine and green chard, carrots being washed and packed, and bunches of fresh green onions gently being packed into boxes.
The warmth and community spirit that radiate through their offices, warehouse, and fields are something every good company should aspire to. There’s an unmistakable sense of pride, purpose, and belonging that comes from building something meaningful together.
This is what generational stewardship looks like ✨
Thank you Pfenning's Organic Farm for welcoming us so warmly, sharing your knowledge, and reminding us why these relationships matter so much.
Here’s to the farmers, the families, the farmworkers, and the friendships that keep our organic food system growing.
Know your farmer. Celebrate their work. Eat more organic vegetables 💚