31/08/2026
Is coconut water the next sports drink?
Research has put coconut water head-to-head with conventional sports drinks for rehydration and found comparable effects in post-exercise hydration. Controlled exercise studies have found that coconut water can rehydrate as effectively as conventional carbohydrate-electrolyte drinks.
The category is gaining scale in Europe as we speak. The UK consumed more than 33 million litres of coconut water in 2024, while brands are expanding beyond straightforward hydration into flavoured and functional formats.
For food and beverage brands thinking about NPD in this space, there are regulatory and formulation constraints worth understanding before jumping in, but the positioning window is genuinely open right now.
👉 Looking for an NPD partner to help turn the opportunity into a market-ready product? Explore how Agilery can support your next beverage launch: https://agileryfood.com/en/