24/04/2026
International Honour: Laizhou Wins "Global Sales Team of the Year"
Following 13 product and 9 brand awards at WWA and IOW China, Laizhou has now claimed Sales Team of the Year at the IOW Global Awards in London.
This milestone marks Chinese whisky's evolution from flavour excellence to full systemic competitiveness.
Since building its own sales network, Laizhou has covered all Chinese provinces with 150+ distributors and 70,000+ retail points, with a sales team now exceeding 200 members.
Beyond China, distribution is established in the UK, France, Germany, Australia, and Malaysia, with expansion planned into Canada, the US, South Korea, Japan, and Taiwan, China. Overseas scale is projected to quadruple by year-end.