ChinaWineBusiness.com

26/02/2018

The sparkling wine market rebounded from 2016’s drop to 2017’s +33.03% (-7.9%) and +4.57% (-3.25%) growth in value and volume respectively.  While this niche dr...

08/02/2018

The below chart shows the main division of the imported wine into China in 2017, bottled wine with a volume not more than 2-liter (≤ 2L) packing, which occupied...

07/11/2017

Most Chinese don’t read and comprehend foreign languages, not to mention the sophisticated wine labels which are made in French, Italian, Spanish, etc.  Even in...

19/09/2017

Although wine is getting more and more popular among Chinese consumers, wine consumption at Chinese restaurants is still not a favorable spending behavior in Ch...

09/05/2017

China outruns most of (if not all) her international counterparts in internet marketing. Unlike the western economies (Europeans, Americans, … etc.), there still holds a significant ratio of their internet access and done their jobs on PCs, while Chinese people have switched smoothly to do their jobs and manage their daily living activities, all in their hands, through the use of smartphone.

China outruns most of (if not all) her international counterparts in internet marketing.  Unlike the western economies (Europeans, Americans, … etc.), there sti...

11/04/2017

In 2016, Chinese local wine production was 11.37 million hectoliters, 1% drop comparing in 2015 and it was the fourth consecutive year decrease since 2012’s 13.80 million hectoliter production volume. The decrease was mainly due from the irregularities of local wine-grape viticulture, and the competition and impact from her international counterparts.

Although China owns the 2nd largest vineyard area in the world (11% of the world’s total), it’s wine production volume only ranked the 5th of the world’s total ...

15/03/2017

Spare some time to watch these films which I have gone through, selected and recommended for your information and reference. You would discover it’s a big treasure on using WeChat as your can-opener to your wine business in China, reaching your Chinese customers, to every of them, if you get a knack.

What is WeChat and how it could help you to deploy your wine business in China?

28/02/2017

Spanish wine sales was dominated by a large portion of private label (aka OEM) wine sale at the price less than one Euro per standard bottle which drew down their average unit price (the only country sold below US$2/L). This has brought an impression to Chinese customers (especially distributors) that Spanish wine was cheap wine (meant low quality) which resulted distributors not willing to buy high price (quality) wine from Spain.

The bottled wine segment grew moderately on both value (16.83%) and volume (21.57%) comparing to 2015’s import data.  Average unit price slightly dropped 3.9%. ...

27/02/2017

The traditional imported bottle-wine segment (≤ 2 liter) still enjoyed a healthy growth attached to China’s 6.7% economic (GDP) growth in 2016. Australian bulk wine overtook Spanish’s to be the number two which might be the reason contributing to the value growth (+14.25%) in the bulk wine segment despite total volume dropped 1.49% (Australian’s $1.02/L vs Spanish’s $0.57/L). Sparkling wine was still a minority to Chinese consumer preference with approximately 2% in both value and volume.

China experienced a moderate and steady growth in imported wine in 2016, value and volume increased 16% and 15% respectively. The breakdown according to categor...

26/01/2017

International wineries, large and small, who come to China with an ambitious objective, on the upside, establish and promote their brands to support a sustainable and long term business in China, the bottom line, sell gradually, step-by-step, their wines to as many distributor customers (and in different territories) as possible in China.

International wineries, large and small, who come to China with an ambitious objective, on the upside, establish and promote their brands to support a sustainab...

18/01/2017

Successfully sell your wine to a new distributor customer in China is just the beginning of your next challenge on exploring the China wine market, there’re many more to do instead of just handing your wines to your distributor customers.
”First order,last order”Cycle

To many international wineries and wine merchants who have taken part to exhibit in wine fairs in China, the “First order, last order” syndrome was not strange ...

08/01/2017

Wish all winery owners and wine merchants a successful Year 2017.
Here I have some quick free guide about Wechat. Hope these can help your new year's China wine business. or you have any other questions about china wine market, I'll be happy to help.

Firstly I represent my team at ChinaWineBusiness.com to wish all our international winery owners and wine merchants a successful Year 2017, especially to your w...