Creators of the world's happier chicken, Haofood offers realistically textured and healthy plant-based chicken, being one of the first companies in the world to use peanut protein as a base. The popularity of plant-based meat is rapidly growing in China; in 2020, 39% of the population were attempting to reduce their meat consumption, and 65% of them were willing to try plant-based meat to help the
m in this. However, many are dissatisfied with the plant-based meat options in China; Haofood’s founders discovered that this was because of the tofu-like quality of products currently available in the market. Being the most consumed meat in the world, chicken products, such as fried chicken, are a comfort food to and missed by countless first-time vegetarians. Shanghai-based startup Haofood offers a solution to these problems with its realistically textured and healthy plant-based chicken. They are the first company in the world to use peanut protein as their base, taking advantage of its potential for a strong and elastic texture. Led by a founding team of senior professionals from the food industry, who, together, hold a well-rounded skill set ranging from entrepreneurship to food technology, Haofood uses its own proprietary extrusion technology and formulation to create affordable, delicious plant-based chicken made from sustainable, non-GMO peanuts.
