13/01/2025
Dujosoo—Participating in the 2024 China Nutrition and Health Industry Entrepreneurs Annual Conference
On December 15, 2024, the NHEC 2024 (6th Edition) China Nutrition and Health Industry Entrepreneurs Annual Conference and the Healthy China·Nutrition and Health Food Conference will be held in Beijing. This conference gathers over 100 brands from the nutrition and health industry to discuss hot topics of the year and analyze future trends.
In recent years,Dujosoo, focusing on the niche light food market, has explosively generated annual revenues exceeding 1 billion yuan. Despite the complex market environment, the brand continues to maintain a steady upward trend, solving growth challenges in an intensely competitive market. Its star products, black coffee and stuffed bread rolls, have both received certification for top sales from Frost & Sullivan, providing high-quality products to over 40 million consumers and firmly placing the brand among the top players in the industry.
At this conference, Wu Changsheng, co-founder of Dujosoo, shared marketing methodologies that address growth challenges using forward-looking perspectives and rich practical experience. He covered areas such as trend forecasting, talent selection, product analysis, and integrated marketing strategies. Specifically, in terms of integrated marketing strategies, the brand customizes product development based on different demographics and product types, leveraging channel benefits to create customized hit products. This approach not only significantly boosted market growth for the brand but also provided valuable lessons for the entire industry.🥲🥳🥳