18/02/2026
MATCHA VS. HOJICHA: Pigment and Powder.
Our matcha maintains its bright, fresh green color because the leaves are steamed to preserve the pigment, resulting in a remarkably delicate, fine grind.
Our hojicha owes its deep brown color to the slow-roasting process. Even though it’s milled from roasted leaves and stems, the powder stays perfectly smooth while delivering a visually warm, earthy aesthetic.
Which shade are you whisking today?