Since Mamdouh abd el fattah developed the first milk food for infants in 1998, and saved the life of a neighbor’s child, the Yuka Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles. While our yuka Corporate Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origins of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. yuka is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices:
• Yuka business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners.
• Yuka does not favor short-term profit at the expense of successful long-term business development.
• Yuka recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust, and that without its consumers the Company would not exist.
• Yuka Group believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization.
• Yuka is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial.
• Yuka continues to maintain its commitment to follow and respect all applicable local laws in each of its markets.
