17/06/2026
Hekayet Haba – A Grain Story | Episode 3 🌾
The journey continues beyond the field.
From East Oweinat, the story of every grain moves to where transformation happens. At ABC’s malt plant in 6th of October, locally grown barley takes its next step becoming high-quality malt that serves both local and regional markets.
Established in 2005, the plant stands as the first and only facility of its kind in the Middle East and North Africa — a critical link between agricultural production and industrial output.
In this episode, Anthony Hanna takes us inside the process, showing how locally grown barley is transformed into high-quality malt that meets global benchmarks through a combination of advanced technology, precision, and consistent quality standards.
With around 40% of malt production exported, the plant reflects how local sourcing can scale into a competitive, export-driven model.
We also hear from Hossam Adel, who takes us back to where it all began, over 80 years ago with just 50 feddans in Minya Governorate, and how this journey has grown into today’s integrated, large-scale partnership built on research, innovation, and continuous development of barley varieties.
Because the story doesn’t end at harvest,
it evolves, step by step, into something bigger.
Stay tuned to see how Hekayet Haba reaches its final chapter. 🌾