27/08/2026
Some things in life are impossible to avoid. Winter. Turbulence. Taxes. And once a year, Jesse asking for another Juicy Juice. At this point, we’ve stopped asking questions and simply accept our fate. The annual tropical juice delivery is back on the schedule, packed with enough fruity hop character to make the flight crew question whether this is still technically beer.
Introducing Jesse: He's our label expert and the man behind Flight Level graphic design. Although not as celebrated as Juice, Jesse is also interested in aviation photography. This rare photo of our signature paper airplane was captured by the man himself, during the sunset descent to HEL airport.
We asked Jesse what kind of beer he would like to brew. The answer was: "Tropical and juicy". So here we are with another juicy juice. Cheers!
Label art by Jesse Suhonen. Thx brother 💪