X MUSE

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Tenth Muse is the first blended vodka inspired by art, alchemy and the spirit making traditions of Scotland 🌾

18/10/2026

As Frieze London unfolds, X MUSE is right at the heart of it–bringing art, creative energy, and inspiring moments.

A highlight of the week was joining the panel discussion ART, BRANDS AND THE FRIEZE EFFECT, co-hosted with CultureShock at The Groucho Club. Our Co-Founder and Artistic Director Vadim Grigoryan sat down with Tim Marlow, Director of the Design Museum, to exchange impressions on this year’s fair, their standout works, and the broader shifts in the art world today.

17/10/2026

As Frieze Week comes to a close, our Co-Founder and Artistic Director, Vadim Grigoryan ,continues his annual tradition of selecting 10 highlights from Frieze London.

1. Jem Perucchini, Tra le Fronde, 2026.
David Zwirner – Art Gallery

As Frieze Week comes to a close, our Co-Founder and Artistic Director, Vadim Grigoryan ,continues his annual tradition of selecting 10 highlights from Frieze London.

2. Tom Hardwick-Allan, Secrets of the Fruitfly, 2025–2026.
South Parade

As Frieze Week comes to a close, our Co-Founder and Artistic Director, Vadim Grigoryan ,continues his annual tradition of selecting 10 highlights from Frieze London.

3. Antony Gormley, Bodyspace II (Immersion), 2026.
Cristea Roberts Gallery

As Frieze Week comes to a close, our Co-Founder and Artistic Director, Vadim Grigoryan ,continues his annual tradition of selecting 10 highlights from Frieze London.

4. Pablo Bronstein, Egyptomania clock in London and Paris times, 2026.
Herald St

As Frieze Week comes to a close, our Co-Founder and Artistic Director, Vadim Grigoryan ,continues his annual tradition of selecting 10 highlights from Frieze London.

5. Kudzanai-Violet Hwami, Containing Multitudes, 2025.
Victoria Miro

As Frieze Week comes to a close, our Co-Founder and Artistic Director, Vadim Grigoryan ,continues his annual tradition of selecting 10 highlights from Frieze London.

6. Dalton Paula, Luiz Gama, 2026.
Lisson

As Frieze Week comes to a close, our Co-Founder and Artistic Director, Vadim Grigoryan ,continues his annual tradition of selecting 10 highlights from Frieze London.

7. Yasmine El Meleegy, Rites of Passage, 2018.
GYPSUM

As Frieze Week comes to a close, our Co-Founder and Artistic Director, Vadim Grigoryan ,continues his annual tradition of selecting 10 highlights from Frieze London.

7. Yasmine El Meleegy, Rites of Passage, 2018.
GYPSUM

As Frieze Week comes to a close, our Co-Founder and Artistic Director, Vadim Grigoryan ,continues his annual tradition of selecting 1

20/09/2026

The harvest season is here. Barley is a crop rich in symbolism, with its cultivation older than written history. Venerated since antiquity and linked to myths of eternal re-birth, it is central to the spirit-making tradition in Scotland, giving spirits their rootedness and connection to the elements.

X MUSE is the first blended vodka produced using barley. We select two heritage varieties grown in the UK, Plumage Archer and Maris Otter, distilled separately and prized for their flavour rather than their yield—bringing smoothness, richness, and complexity to our spirit.

The barley fields surrounding Jupiter Artland

Discover our heritage via the link in bio.

📷 Christian + Amelia Masters

03/09/2026

At Jupiter Artland, Anya Gallaccio’s “The Light Pours Out of Me” features a grotto lined with deep purple amethyst—a crystal celebrated for its beauty, calming symbolism, and spiritual energy.

Inspired by the crystal’s energy, we rest a portion of our vodka on amethyst crystals, introducing it in delicate “magic drops” during the final stages of creation. A subtle infusion of art, energy, and intention into every bottle of X MUSE.

Discover the story via the link in bio.

Anya Gallaccio

28/08/2026

Ellie Guillonneau crafted “Do Not Disturb” — an exceptional bespoke cocktail with X MUSE vodka, sake, subtle tequila notes, and a touch of pineapple.

Takeover highlights.

At The Caley Bar
Photography by Christian + Amelia Masters

15/08/2026

X MUSE INDUCTIVE

A bottle becomes a building.
A building becomes a body.
A staircase becomes a state of mind.

Painted across the surface of the X Muse bottle, the stair rises and descends simultaneously—its concave and convex rhythms recalling the cantilevered staircase leading to the crypt of Edwin Lutyens’s vast, unrealised cathedral for Liverpool, the only portion of his design to be built.

Yet these are not simply architectural steps.

In hypnotic induction, the staircase becomes an interior instrument: ten steps descending from the visible towards the invisible, from waking consciousness into trance. Each counted step loosens the gravity of the everyday. Each threshold opens onto another chamber of perception.

The X is both crossroads and Roman ten: the number of steps in the descent, and the Tenth Muse who gathers the other nine within her.

For what is a Muse if not a force that carries us outside ourselves?

The ultimate rapture is an altered state—a moment in which inspiration becomes possession, architecture becomes consciousness, and the vessel contains not only a spirit, but a passage.

X MUSE INDUCTIVE, 2024
A piece conceived by Marcos Lutyens and Vadim de Grainville.
(Available on demand)

15/08/2026

X MUSE INDUCTIVE

A bottle becomes a building.
A building becomes a body.
A staircase becomes a state of mind.

Painted across the surface of the X Muse bottle, the stair rises and descends simultaneously—its concave and convex rhythms recalling the cantilevered staircase leading to the crypt of Edwin Lutyens’s vast, unrealised cathedral for Liverpool, the only portion of his design to be built.

Yet these are not simply architectural steps.

In hypnotic induction, the staircase becomes an interior instrument: ten steps descending from the visible towards the invisible, from waking consciousness into trance. Each counted step loosens the gravity of the everyday. Each threshold opens onto another chamber of perception.

The X is both crossroads and Roman ten: the number of steps in the descent, and the Tenth Muse who gathers the other nine within her.

For what is a Muse if not a force that carries us outside ourselves?

The ultimate rapture is an altered state—a moment in which inspiration becomes possession, architecture becomes consciousness, and the vessel contains not only a spirit, but a passage.

X Muse Inductive, 2024
A limited-edition collaboration conceived by Marcos Lutyens Marcos Lutyens and Vadim de Grainville
(Available on demand)

04/08/2026

X MUSE was born at Jupiter Artland, a contemporary sculpture park near Edinburgh. The park’s collection directly informs our identity, philosophy, and aesthetic.

Xth Muse by Ian Hamilton Finlay – A bust of Sappho, the poet named the Tenth Muse by Plato. She serves as our emblem and namesake.

The Light Pours Out of Me by Anya Gallaccio – A subterranean grotto lined with raw amethyst crystals, inspiring our amethyst-resting production process.

The Rose Walk by Pablo Bronstein – Chinoiserie and Gothic pavilions juxtaposed and connected by a rose garden, reflecting the interplay of heritage and architectural form central to X MUSE.

Temple of Apollo by Ian Hamilton Finlay – Positioned on a hill overlooking the water, framing a direct line of sight to the Xth Muse sculpture and connecting to our roots in Greek mythology.

Cells of Life by Charles Jencks – A major land art installation surrounding the ancient aquifer that provides the natural water for X MUSE.

Discover Jupiter Artland and the origins of X MUSE. Explore more at the link in bio.

Video by

28/07/2026

A look behind the scenes at Unalome by Graeme Cheevers.

Bringing the Umai Martini to life – crafted with X MUSE Barley Vodka and served with Umai Modern Caviar.

Video by

22/07/2026

Charles Jencks, ‘Cells of Life’ at Jupiter Artland.

Jencks conceived Cells of Life around a profound idea: that the smallest biological cell can give rise to the extraordinary complexity of life, shaped by the dialogue between land and water, the organic and the mineral.

The sculpture frames the ancient aquifer that is the source of our water. For us, this philosophy resonates deeply. X MUSE begins with elemental ingredients, pure water from this ancient source and heritage varieties of barley, transforming them through craftsmanship into something greater…

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64, Rue De Turenne
Paris
75003

Site Web

https://linktr.ee/xmusevodka

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