Winemakers Rock

09/12/2025

"I am granite at daybreak. Solid, still, enduring. I am snowmelt in motion. Carving, coursing, unstoppable."

01/12/2025

My last piece for the three-blog series.

How we arrived at a world where the same bottle costs 40 euro in Paris, $100 in New York, and ¥1,000 in Shanghai—and why your brain is lying to you about which tastes better.

28/11/2025

One of my latest recent pieces

Over 25 years, restaurants across Europe revolutionised themselves. Now w**e’s got the same chance—and honestly?

28/10/2025

Bold flavours aren't just a trend—they're reshaping w**e culture. W**emakers Rock brings Europe's hidden gems to you: daring, authentic w**es that break the mould. Sustainably crafted for real adventure in every sip. Join the w**e rebellion!

23/10/2025

Forget the usual suspects pouring into your glass. When you partner directly with indie w**emakers, you get more than w**e—you get raw, authentic stories in every sip.

These w**emakers craft bold flavours rooted in tradition, sustainability, and genuine passion, not boardroom trends or mass production. It's the difference between drinking a story and just drinking w**e.

Ready to taste the rebellion? See how authenticity from vine to bottle changes your glass.

Join the movement at w**emakersrock.substack.com **emakersRock

19/10/2025

Right, let's discuss AI in w**e—without the bu****it. Monday, 20th October at 9am CET, my latest blog of thoughts and a general review of AI and W**e goes live. Here's a brief introduction to what's coming.

Everyone's either acting like it's going to destroy w**emaking's soul or save the entire industry. Both camps are wrong.
I've just spent a week researching what AI actually does in vineyards and w**eries around the world. Not the hype—the reality. And here's what I found:
🍷 Australian vineyards are paying $2-25 per hectare for AI monitoring that's preventing disease and saving water
🍷 AI-generated tasting notes are "absolutely horrible" according to actual w**emakers
🍷 French producers are using ChatGPT to suggest blends—then ignoring half its recommendations
🍷 Californian growers are detecting vine stress weeks before humans can see it
The pattern? AI is brilliant at processing data. Rubbish at replacing expertise.
So why is everyone acting like it's binary—either embrace it completely or reject it entirely?
At W**emakers Rock, we're not interested in following either extreme. We're interested in what works.
Use AI to monitor soil health? Absolutely.
Use AI to decide what w**e to make? Get out.
Use AI to make sustainability claims verifiable? Essential.
Use AI to write your brand story? You've lost the plot.
I've written a long-form piece breaking down exactly where AI adds value in w**e and where it should never go. It's based on actual research, real-world examples, and zero vendor hype.
Fair warning: it challenges both the AI evangelists and the technology skeptics. Which means it'll probably annoy everyone equally.
But I'd rather have an honest conversation than a comfortable one.
Read it. Tell me where I'm wrong. Let's figure this out together—because this technology isn't waiting for permission.
**emakersRock

The w**e industry loves tradition. But what if AI could help us preserve craft while scaling quality? New research suggests it’s possible—with one critical caveat.

18/09/2025

Join us in reimagining the w**e experience! Together, we can create memorable moments that go beyond the bottle. Cheers to fresh ideas! 🥂✨ **eForEveryone

16/09/2025

Curiosity over compliance! It’s time to explore what w**e can be, not just what it’s always been. Who’s in for the adventure? 🌍🍇 **eRevolution

11/09/2025

W**e lovers, are you ready to embrace delightful disruption? Let’s raise a glass to creativity and innovation in every bottle! 🔥🍷 **emakersRock