Ceres Pure Food Innovation

Ceres Pure Food Innovation Ceres is well known as the Roman goddess of grain and crops, and we’ve adopted her name to reflect the natural roots of our products. Like the cut of our jib?

Proudly fuelling great fish & chip shops, pubs and restaurants with premium batters, sauces and coatings — plus powerful cleaning products that keep kitchens shining. With an emphasis on providing natural, quality ingredients, our team has decades of experience supplying quality fish and chip batter mixes to the food industry. We’re food innovators at heart. Not only do we work with the top fish a

nd chip shops in the country, but we also create genuinely unique flavour combinations for a wide range of restaurants, hotels and food service. Founded by Stelios Theocharous in 2009, Ceres has worked tirelessly to bring real, crispy batter back to fish and chip shops using the best natural ingredients. Over the years, our range has expanded by introducing sauces, seasonings, coatings, gluten-free batter mix, pre-dusts and our new Deep Fryer Cleaner. Contact us at Ceres, and see how we can help you in your business.

For years, thousands of fish & chip shop owners, managers and operators have relied on the Ceres Calculators to help the...
09/06/2026

For years, thousands of fish & chip shop owners, managers and operators have relied on the Ceres Calculators to help them make better business decisions.

Whether it’s costing fish, checking gross profit, understanding food costs, calculating delivery fees or reviewing labour percentages, they’ve become a practical tool used across the industry every day.

Over the last few months, we’ve completely rebuilt the calculator platform.

The new version is faster, easier to use, works better on mobile devices and includes a growing collection of new calculators designed specifically for fish & chip shops and foodservice businesses.

You’ll find tools covering:
• Gross Profit • Food Cost % • Labour Cost % • Fish Costing • Delivery Fees • VAT • Yield & Waste • Cash Flow • Recipe Costing • Energy Costs

…and we’re continuing to add more.

Our goal is simple: give operators practical tools that help them understand their numbers, protect margins and make more informed decisions.

If you haven’t visited recently, take a look at the new calculator hub.

🔗 www.ceres.shop/calculators

Free to use. Built for the industry.

🎙️ Just recorded Episode #247 of the Ceres Podcast with returning guest Cos Michael.Cos first joined me on Episode #23...
09/06/2026

🎙️ Just recorded Episode #247 of the Ceres Podcast with returning guest Cos Michael.

Cos first joined me on Episode #230, and that remains one of the most popular conversations we've had. This time we deliberately went in a different direction and discussed some of the challenges and decisions facing fish & chip shop operators right now.

The episode is now in editing and will be released soon.

Some of the topics we covered:

🔹 Fish supply challenges and what operators can do about them

🔹 Rising costs and changing customer expectations

🔹 Why speed and simplicity are becoming more important than ever

🔹 The EHO inspection that saw a long-established 5-star business downgraded to 1 star overnight

🔹 Menu engineering and operational efficiency

🔹 The hidden cost of complexity in a fish & chip shop

🔹 The Boston Matrix and how it can be applied to menus, customers and staffing

🔹 Why understanding your numbers is critical in today's market

🔹 The newly rebuilt Ceres Calculator Suite

There were plenty of practical takeaways in this one, not just for fish & chip shop owners, but for anyone running a hospitality or service-based business.

Keep an eye out for Episode #247 coming soon.

08/06/2026

Big stack of Ceres “From fryer to your door” tamper-proof labels heading out today — these move fast, and it’s easy to see why.

With so much choice in takeaway now, customers expect more than great food. They want it to arrive sealed, secure, and looking the part. These labels keep bags closed in transit, build trust, and stop riders from “having a peek”.

Small upgrade. Big difference to presentation and confidence.

National Fish & Chip Day seemed like the perfect excuse to treat our fulfilment team. 🐟🍟So I popped down to in Nuneato...
05/06/2026

National Fish & Chip Day seemed like the perfect excuse to treat our fulfilment team. 🐟🍟

So I popped down to in Nuneaton and picked up freshly cooked fish and chips for Peter and Matty.

A big thank you to Jordan and Ped for preparing a cracking lunch.

Great food, great service, and another reminder of why we love supporting our customers and local businesses.

05/06/2026

As a thank you for all our work over the years hosting National Fish and Chip Day for the Chelsea Pensioners, we were invited to their annual Founders Day.

It was a privilege to be in the company of such wonderful men and women who bravely served our country. We were honoured to welcome Her Majesty Queen Camilla who, in her speech, described it as "the happiest hospital in the land" and it really is. It was a moving and special day that we feel so lucky to have been part of.

https://www.facebook.com/reel/975325365142870

As a thank you for all our work over the years hosting National Fish and Chip Day for the Chelsea Pensioners, we were in...
04/06/2026

As a thank you for all our work over the years hosting National Fish and Chip Day for the Chelsea Pensioners, we were invited to their annual Founders Day.

It was a privilege to be in the company of such wonderful men and women who bravely served our country. We were honoured to welcome Her Majesty Queen Camilla who, in her speech, described it as "the happiest hospital in the land" and it really is. It was a moving and special day that we feel so lucky to have been part of.

Are your chips a bit hit and miss at times? 🍟Bring consistency back with P1 Potato Preparation Formula. This advanced tr...
04/06/2026

Are your chips a bit hit and miss at times? 🍟

Bring consistency back with P1 Potato Preparation Formula. This advanced treatment for use on peeled potatoes or chips reduces excess starch, giving a better quality chip when fried.

Add it to your order with FREE delivery to mainland UK addresses.

Sinks getting a bit smelly? Taking their time to drain? Slam Plughole Unblocker breaks down stubborn deposits to get sin...
03/06/2026

Sinks getting a bit smelly? Taking their time to drain?

Slam Plughole Unblocker breaks down stubborn deposits to get sinks draining properly again and helps eliminate odours. Available in handy single-use 60g sachets.

Add it to your next order.

Wash, rinse, drain, lift and transport potatoes or chips quickly in one controlled system with our 44 litre Blue Chippin...
02/06/2026

Wash, rinse, drain, lift and transport potatoes or chips quickly in one controlled system with our 44 litre Blue Chipping Basket.

Another product that makes prep faster, cleaner and more cost-effective. Find it in the Essentials section of the Ceres Shop.

🎉 FREE SONATA MERCH WITH EVERY ORDER THIS JUNE! 🎉Order Sonata Neapolitan Style Pizza Flour throughout June and we'll sen...
02/06/2026

🎉 FREE SONATA MERCH WITH EVERY ORDER THIS JUNE! 🎉

Order Sonata Neapolitan Style Pizza Flour throughout June and we'll send you a FREE Sonata gift with your order

🎁 T-Shirt, Apron or Cap
📦 Included with your order
🛒 Order now: https://ceres.shop

Available throughout June while stocks last.

Address

Atherstone

Telephone

+448453711522

Website

Alerts

Be the first to know and let us send you an email when Ceres Pure Food Innovation posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category