01/09/2026
Apiary @ 50 Norfolk Square
May 2024 - August 2026
Our last service is done, and the doors are now closed.
We gave it absolutely everything, and I think we can leave with our heads held high.
Those who came seemed to enjoy themselves, and my heartfelt thanks go out to everyone who did venture to our little spot on Norfolk Square and see what we are all about. It really does mean a lot.
Unfortunately business is a numbers game, and no matter how good your reviews may be, if there are not enough people coming through the door, then the bills dont get paid. We really wanted this to work, but up until we announced our closure, there really haven’t been many months where it has worked.
The last two months, however, have been astonishing. If that was us every week & month we’d probably be looking at opening a second site, not closing this one, but such is the bitter-sweet process of announcing a closure.
There’s not much else to say, other than a HUGE thank you to my staff who have made everything possible.
The kitchen team of Monika, Ruth & Ray,
Front of house team of Nuno, Luke & Ray (again!)
You guys have been absolute rockstars, and no words can truly express my gratitude for the efforts you have all put into this venture.
Special mention also to my wife Noemi, who conceptualised Apiary during lockdown, designed & project managed the venue during the build, and who has stood by me as I spent every waking hour in this building trying to make it work, as she held our home life together.
Where we go from here is still up for debate, especially given the recent developments of the buyer of the lease pulling out 4 days before completion (🤮!!), but for now, it’s time to rest, reflect, and regroup.
Thanks for everything. It’s certainly been a ride!
“When you go in search of honey, you must expect to be stung…”
