Evrythng

Evrythng The rum, gin and vodka that fights for a sustainable and equitable future.

I’m trying to build the drinks challenger brand that can never be sold. Sounds like a terrible business idea.That’s part...
15/09/2026

I’m trying to build the drinks challenger brand that can never be sold.

Sounds like a terrible business idea.

That’s partly the point.

Following the Footprints have just published an interview with me about why we built Evrythng around a few fairly unusual rules:

→ no for-profit investors
→ no dividends
→ capped salaries
→ open accounts
→ the business can never be sold
→ 100% of the profit goes to climate and nature restoration

We’re trying to work out whether you can build a successful FMCG business without making the eventual extraction of wealth its ultimate purpose.

We also get into reusable packaging, why I think the drinks industry needs a proper reuse-based deposit system, what I miss about 2012 craft b**r, and why the UK drinks trade could learn something from America’s approach to “pay to play”.

And, inevitably, there’s a Trashcan Daiquiri.

Thanks to Laura Matz and Following the Footprints for letting me rant.

Full interview in profile

That is all…
09/09/2026

That is all…

Bristol massive - head to Stoke Croft’s legendary Canteen The Canteen and try out their new Planet-First Menu featuring ...
03/09/2026

Bristol massive - head to Stoke Croft’s legendary Canteen The Canteen and try out their new Planet-First Menu featuring Evrythng - every drink gets you a vote - every vote helps decide where 100% of the profit we make ends up - choose: The MAZI Project Bristolclimatenature.org or Avon Wildlife Trust (Avon Wildlife Trust)

Slightly illegal signage at Shambala - at least Walshy spotted it :)
28/08/2026

Slightly illegal signage at Shambala - at least Walshy spotted it :)

What does 1.5 tonnes of alcohol look like?About £4,000 of profit.Not the duty. That’s around £19.5k.Not the retail value...
13/08/2026

What does 1.5 tonnes of alcohol look like?

About £4,000 of profit.

Not the duty. That’s around £19.5k.

Not the retail value. Around £35k.

And not a marketing or listing fee. For us, that’s £0.

It’s the profit we’ll make supplying Green Man and Shambala with their gin, rum and vodka this summer.

We’re shipping 1.5 tonnes in 10L jerry cans that we collect after the festivals and reuse at the distillery.

And that £4,000?

It goes straight to local climate and nature restoration projects.

When we launched Evrythng, we decided to stop talking about making alcohol “more sustainable” and focus on something much bigger:

The profit.

We replace products from Diageo, Pernod Ricard, Bacardi and others in pubs, bars and festivals, then redirect our profits to the people fixing the planet.

The model is simple:

1️⃣ Price-match the venue’s existing gin, rum and vodka.
2️⃣ Make around £3 profit per bottle.
3️⃣ Sell 1,000 bottles.
4️⃣ Put £3,000 into climate and nature restoration.

We make the stuff you love to drink.
We give the profit to the people fixing things.

Evrythng - Not For Profit, For Life.

FEELING THIRSTY? 😎 We've got the perfect summer GIVEAWAY PRIZE for you! This year we've teamed up with some amazing drin...
11/08/2026

FEELING THIRSTY? 😎 We've got the perfect summer GIVEAWAY PRIZE for you!
This year we've teamed up with some amazing drinks brands who get exactly what a weekend in a field should feel like.

To celebrate, we're giving one lucky winner (plus their crew) the ultimate Found bundle including FOUR weekend tickets to Found Festival happening on 28-30 Aug in Claydon Estate, Bucks. IT'S SO SIMPLE TO ENTER!

Meet the partners 👇

🥂 : the mixer game, levelled up. Proper drinks for a proper weekend.
🍸 : not-for-profit crafted spirits, made by people who clearly love a good time as much as doing good.
🍷 **e: organic w**e in a can! Proof that "festival drinks" doesn't mean giving up on good taste.

THE BIG PRIZE:
🏕️ 4 x Found Festival weekend tickets (camping included) + 1 programme + 1 Found tee
🥤 1 case of mixer cans + 1 case of wellbeing softs from
🍸 T-shirt + bottle of gin from
🍷 Festival pack from **e - 1 bottle of w**e, box of 8 cans, chiller bag, tote and a fan.

TO ENTER:
1. Just like this post
2. Follow .festival
2. Tag your festival crew
T's & C's.
Competiton closes on the 18th August, winner selected at random and notified via DM the social platform they entered. Must be over 18+

The Evrythng 2026 festival season rolls on!Next up, the big local one for us - the legendary Green Man Festival It sells...
11/08/2026

The Evrythng 2026 festival season rolls on!

Next up, the big local one for us - the legendary Green Man Festival

It sells out in minutes, it features Wilco, Wolf Alice and Welsh legends Panic Shack, and it always delivers a massive bang for yer buck!

It’s our second year as their spirits partner for gin, rum and vodka across the site - that’s 200 serving points and 30k people drinking Evrythng in the beautiful hills overlooking Crickhowell.

We’re delivering around 3/4 of a tonne of alcohol to the site in our low-waste 10L jerry cans that we collect at the end of the weekend and return to the distillery for reuse.

And our profit? We’ll be making around £1750 this year (margins are tighter than you’d think as festival’s demand a really good price from us - as ever though, we don’t pay sponsorship or listing fees as we want all our profit to go to the causes we support). Where will the money go? With Green Man it’s harder as they haven’t gone for the option of allowing the festival to vote for who receives the money - but it will be a great cause and you can view it on our live Donations Report Page - link in profile...

Evrythng - we make the stuff you love to drink and give all the money to those who fix things!

Nothing to say really
01/08/2026

Nothing to say really

Legend
01/08/2026

Legend

Address

1 North St, Stokes Croft
Bristol
BS1 3PR

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