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Monday 9am - 10pm Tuesday 9am - 10pm Wednesday 9am - 10pm Thursday 9am - 10pm Friday 9am - 10pm Sunday 2pm - 10pm

First Choice Foodservice

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Burton upon Trent
First Choice Foodservice

First Choice deliver to chefs and professional caterers 6 days a week, Monday to Saturday. Free next day delivery, £50 minimum order value.

Telesales: 01283 741630 Monday to Friday 9am–10pm and Sundays from 2pm–10pm. Online: firstchoicefs.co.uk First Choice Foodservice is a team of highly motivated food service professionals. We share a common objective: to deliver exceptionally high standards and rewarding customer experiences. First Choice is a family-owned business who have delivered throughout the Midlands from our Burton upon Tre

nt facility since 1989. In 2009 we launched ‘delivered food service’ for professional caterers. Today we are recognised as one of the region’s leading independent food service suppliers.

• Regular scheduled deliveries: 6 days-a-week, Monday–Saturday

• Minimum order value is £50 with free, next-day delivery

• Telesales: 9am–10pm (Mon–Fri) and 2pm–10pm (Sunday)

• First Choice Foodservice Ordering App for mobile, tablet or laptop

• Regular, deep-cut promotions across all categories

• Dedicated account managers for advice and product support

• 4,000+ products across frozen, chilled, dry-store grocery, impulse and non food

• Freshly prepared fruit and vegetables available for next day delivery

• Freshly butchered meat available for next day delivery

• Erudus Allergen and Nutritional Database for all registered customers

• Extensive range of own-brand quality products representing great value

Telesales: 01283 741 630
Monday to Friday 9am to 10pm
Sunday 2pm to 10pm

Main swtichboard: 01283 531 821
Monday to Friday 8am to 5pm
Saturday 8am to 12 midday

07/09/2026

☀️ Discover the NEW Breakfast Classics from Country Range, which give you loads of menu options that go way beyond breakfast!

As a versatile and dependable dry store staple these cereals provide convenience and fantastic value. If you’re looking to offer variety in your menus, breakfast cereals make excellent ingredients for baking, desserts, and even savoury dishes.

Add texture and crunch to your cakes, traybakes, biscuits, and your chocolate crispy treats. Quickly create crispy coatings for chicken, fish and vegetables – or use them as toppings for your dessert creations. Cereals can easily add a creative touch to almost any dish.

Get the best value – and save more across our entire Country Range breakfast cereals range:

Bran Flakes: 4–500g
> £8.99 per case

Cornflakes: 4–500g
> £8.99 per case

Crispy Rice: 4–500g
> £10.99 per case

Cocoa Rice: 4–500g
> £11.49 per case

Or, save more with our excellent bulk pack offers:

Cornflakes: 1–7kg
> Now £26.99

Crispy Rice: 1–7kg
> Now £31.99

Check out the latest offers in our September Promotions here:

https://www.firstchoicefs.co.uk/promotions/

01/09/2026

🧑‍🎓We’re getting ready for the start of the new school term in the latest issue of September Stir it Up… so get your menus ready for some new lines, great offers and the best savings! Here’s a little taster of what’s inside… 😋

••• NEW Signature by Country Range Pies •••
> Beef Steak & Ale
> Vintage Cheddar
> Free Range Chicken, Ham & Leek

Pack: 8–255g £26.99 >> Now £3.37 each Cornflakes
> Crispy Rice
> Cocoa Rice
> Bran Flakes

Pack: 4–500g from £8.99

••• Maggi Rich & Rustic Tomato Sauce •••
1–3kg or 1–950g
From £2.59

••• Wrights Jumbo Sausage Rolls 150g •••
1–35
Now 71p each

👉 Get stuck into the September Promotions here:

https://www.firstchoicefs.co.uk/promotions/

26/08/2026

🌟🏖️🍻The bank holiday weekend is nearly upon us so what better time than to bring something totally unique to your dessert menus!

Original, distinctive and irresistibly individual, we have three new Signature by Country Range desserts to choose from – available to order now, for immediate delivery! 🚚

** Individual Banoffee Tart **�
A crisp butter pastry case layered with caramel sauce, sliced banana and chocolate ganache. Piped with banana-flavoured mousse and top decorated with chocolate and caramel curls and dusted with cocoa powder.

20 individual desserts £25.49
>> Only £1.60 each > Only £1.47 each > Only £1.60 each

25/08/2026

🚀Country Range have just launched a brand new line up of tasty seasonings, bringing bold, international flavours to your menus… and they’re on offer until the end of August!

** Country Range Chip Seasoning **
… with sweet and smoked paprika, garlic, onion, and lemon, giving potato dishes a rich, savoury, and slightly smoky flavour
Pack size: 580g
Now £3.50

** Country Range Sriracha Seasoning **
… a spicy blend made with chili, garlic, paprika, and red bell pepper, balanced with a hint of sweetness and natural flavours
Pack size: 700g
Now £4.50

** Country Range Steakhouse Seasoning **
… create bold, beautifully caramelised, and flavourful crusts on grilled or smoked meats (especially beef and ribs), adding depth, heat, and a rich barbecue character
Pack size: 650g
Now £3.37

** Chipotle Chilli Seasoning **
… a mildly spicy, smoky spice blend perfect for seasoning meats, vegetables, and Tex-Mex dishes
Pack size: 480g
Now £4.25

Order online today via the First Choice Foodservice app, or

Call telesales on 01283 741630

21/08/2026

☀️ Ready for some August sunshine? Brighten up your day with our latest issue of Stir it Up and grab yourself some seriously ‘Hot and Sizzling’ offers!

** Country Range Thai Sweet Chilli Sauce **
1–2.27 Litres
Now £7.50

** NEW Country Range Beer Battered Onion Rings **
1–1kg
Now £4.10

** Country Range Sticky BBQ Sauce **
1–2.27 Litres
Now £7.35

** Lamb Weston Seasoned Twisters **
1–2.5kg
Now £6.00

** Country Range Burger Relish **
1–2.2kg
Now £5.65

Check out the August Promotions here:
https://www.firstchoicefs.co.uk/promotions/

12/08/2026

🚀Get ready to boost your all-day dessert menus with our seriously tempting trio of irresistibly-individual Signature by Country Range single serve sweet treats.

Made with the finest ingredients and with next day delivery, they’re ready to add to your orders today! Check out the range below… 👀

** Signature Banoffee Tart **
A crisp butter pastry case layered with caramel sauce, sliced banana and chocolate ganache. Piped with banana-flavoured mousse and top decorated with chocolate and caramel curls and dusted with cocoa powder.
>>Pack: 20 individual desserts £25.49
>>Only £1.60 each

** Signature Deep Fill Passionfruit Tart **
A deep filled tangy passionfruit tart, slow baked with eggs and cream in a sweet pastry case. Simplicity at its best and ready to add a refreshing zing to any menu.
>>Pack: 16 individual desserts £23.49
>>Only £1.47 each

** Signature Salted Caramel, Chocolate & Profiterole Dessert **
A chocolate sponge layered with salted caramel, Belgian white chocolate mousse, topped with a profiterole covered in rich Belgian dark chocolate and decorated with dark chocolate shavings and dusted with cocoa powder.
>>Pack: 20 individual desserts £31.99
>>Only £1.60 each

11/08/2026

🍰Stork… the secret to baking lighter, fluffier cakes since 1920.

Not just fluffy cakes though… Stork has also proved itself as the ideal catering product for marvellous muffins, beautiful brownies and many other delicious bakes including golden scones and biscuits cooked to perfection with a wholesome glow. 🌟

Enriched with essential vitamins and containing just the right fat content (70% vegetable fat) it’s great for spreading and shallow frying too! 🍳

Dietary: Vegetarian – Vegan – Gluten Free

Format: Available in either a single 1-2kg pack or 6-2kg multi-case packs

Storage: Can be frozen for up to 3 months (defrost in refrigerator)

Shelf life: 15 weeks

10/08/2026

🌎🎉Bring bold, on-trend international flavours to your menus… and create unique dishes that will make your menus stand out.

🔥Check out our new range of seasonings today! They have been developed to suit a range of menus and recipes, including chipotle-edged starters, sriracha-flavoured street food, dirty fries with chip seasoning and flame-grilled meats and vibrant vegetables.

** Country Range Steakhouse Seasoning **
… create bold, beautifully caramelised, and flavourful crusts on grilled or smoked meats (especially beef and ribs), adding depth, heat, and a rich barbecue character.
Pack size: 650g
Now £3.37

** Country Range Chip Seasoning **
… with sweet and smoked paprika, garlic, onion, and lemon, this seasoning is designed to enhance potato dishes with rich, savoury, and slightly smoky flavours
Pack size: 580g
Now £3.50

** Chipotle Chilli Seasoning **
… a mildly spicy, smoky spice blend perfect for seasoning meats, vegetables, and Tex-Mex dishes.
Pack size: 480g
Now £4.25

** Country Range Sriracha Seasoning **
… a spicy sriracha-style seasoning blend made with chili, garlic, paprika, and red bell pepper, balanced with a hint of sweetness and natural flavours
Pack size: 700g
Now £4.50

08/08/2026

☕️❄️Serve your best iced coffees with Nescafé Azera... in an instant!

Nescafé Azera makes it super-easy (and super-quick) to create irresistibly refreshing iced coffees without specialist equipment. Made with a blend of instant coffee and finely-ground, roasted coffee beans, it delivers a full‑bodied flavour, intense aroma and velvety crema – even when served cold.

Great for iced americanos, iced lattes and frappé‑style drinks... all prepared in an instant.

Nescafé Azera Americano

Pack size: 500g
Now £29.99 per tin

07/08/2026

😁NEW in from Country Range: Beer Battered Onion Rings… with a lasting crunch! And ready to cook in as little as 2.5 minutes! ⏰

These crunchy little crowd pleasers are made with whole Spanish onions – noted for their characteristic firm texture and mild, sweet taste. We then encase them in a crunchy, crisp beer batter that will keep its crunch for at least 30 minutes under a heat lamp.

🍽️Serve them with steak, burgers, cooked breakfasts, salads… perfect for alfresco dining in the August sunshine!☀️

🧑‍🍳Super-easy to prepare:

>> Oven bake at 220ºC for 10–12 minutes
>> Deep fry from frozen at 180 ºC for 2–2.5 minutes
>> Air Fryer at 220ºC for 10 minutes approx

Pack size: 1kg
- - Now £4.10 per pack - -

Address

Ryknild Trading Estate
Burton Upon Trent
DE141RZ

Opening Hours

Monday	9am - 10pm
Tuesday	9am - 10pm
Wednesday	9am - 10pm
Thursday	9am - 10pm
Friday	9am - 10pm
Sunday	2pm - 10pm

Telephone

+441283531821

Website

http://www.firstchoicefs.co.uk/

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