Finsbury Foods

Baking brilliance every day 🍰 🍞

The UK’s leading manufacturer of cake, bread & morning goods for the main UK supermarkets own labels, and for leading high-street restaurant chains, hotels and pubs.

03/09/2026

From trend to table, what does it actually look like?

In a fast-moving market, turning a viral idea into something people love buying takes more than just speed. It takes real market insights and top-tier baking skill.

Here’s how we take a concept from idea to aisle:

🔹 Customer Behaviour

Looking beyond quick trends to understand lifestyle shifts, from single-serve treats to global flavour combinations.

🔹 Feasibility

Making sure what looks good online actually works on a production line by testing taste, shelf life, and quality early.

🔹 Fitting Shoppers’ Baskets

Designing new bakes for real moments, whether it's a quick lunchbox bite or a seasonal showstopper.

🔹 Quality First, Always

Bringing fresh innovation without ever sacrificing great texture, taste, and everyday value.

What trend do you think will shape the future of bakery next?

And what would you love to see from Finsbury next?

Drop your thoughts in the comments!

01/09/2026

From cup to cake, matcha has officially landed in the cake aisle! 🍰

With matcha becoming one of the biggest food and drink trends of the moment, we’re so excited to introduce our new I Like You Berry Matcha Little Big Cake!

Designed as a fun, contemporary take on the trend, this 4-layer cake serves up the ultimate flavour combination:

🍓 Vanilla & pink sponge stacked with sweet strawberry jam
🍵 Creamy matcha frosting blended with white chocolate and strawberry frosting
💚 Finished with a pop of matcha powder on top

Serving up to 12 people, it’s vibrant, playful, and worthy of a spot on your social feed!

Get yours exclusively in Tesco stores nationwide now!

27/08/2026

It’s National Burger Day! But what’s a burger without the bun? 🍔

Today, we’re celebrating the bakery products that help bring every burger together.

From classic sesame-topped buns to premium brioche, we’re proud to support restaurants, retailers and food brands with quality bakery products that help create great-tasting burger moments.

How are you celebrating National Burger Day today?

Tell us in the comments!

25/08/2026

Meet Fletchers! 🍞🥖

Think about the last time you enjoyed a fluffy morning muffin or a comforting toasted teacake…

There’s a very good chance it came straight from our incredible team at Fletchers!

Baking since 1895, they are the powerhouse behind the everyday bakery favourites that stock your local supermarket shelves and favourite restaurants.

Let’s look at some of the everyday classics being baked at an extraordinary scale::

🍇 Hot Cross Buns: A timeless seasonal classic and customer favourite, crafted with premium ingredients and baked to absolute perfection.

🧁 English and American Muffins: Beautifully soft, textured, and perfect for the ultimate breakfast sandwich or sweet afternoon snack.

🥖 Baguettes and Sliced Breads: From crisp, golden crusts to soft everyday slices, they have the daily staples completely covered.

Explore the Fletchers site profile and learn about our high-volume bakery solutions: https://finsburyfoods.co.uk/our-sites/fletchers/

20/08/2026

Who says pizza night has to be predictable?

Using the delicious Kara bakery range, we’ve developed a collection of easy summer recipes guaranteed to please everyone around the table.

Here are 2 fun twists we are loving right now:

🍕 Pizza Cones: Handy wraps turned into crispy, portable cones stuffed with gooey cheese and toppings.

🥖 Brioche Pizza: Elevate dinner by using a soft, buttery brioche base for an incredible savoury-sweet flavour combo.

Head over to the Kara recipe hub to find your next quick summer favourite!

👉 Get the Pizza Cones recipe: https://karafs.co.uk/recipes/pizza-cones/
👉 Get the Brioche Pizza recipe:https://karafs.co.uk/recipes/brioche-pizza/

18/08/2026

Meet Ultraeuropa! 🌍🇪🇺

Ever wondered how we bring fresh, delicious gluten-free options to foodies across the continent?

For over 20 years, the team at Ultraeuropa have been international free-from specialists, making sure tables all across Europe are stocked with top-tier baking brilliance.

Here's how they're bringing a world-class breads and pastries to continental tables:

🥖 Gluten-Free Artisan Baguette: Perfectly crisp on the outside and wonderfully soft on the inside, offering that classic bakery taste as a sure customer favourite!

🥐 Flaky Croissants: Golden, buttery, and light, delivering an indulgent continental breakfast experience that everyone can enjoy.

🌾 Sourdough and Multigrain Loaves: Wholesome, deeply flavourful, and packed with rustic, traditional character.

Head over to our site profile to discover how our advanced Polish facilities power gluten-free tables across Europe: https://finsburyfoods.co.uk/our-sites/ultraeuropa/

12/08/2026

We’ve rounded up the top 4 trends taking over the bakery world right now:

🍋 Zesty and Global Flavours: Think bright cherry, lime, and lemon alongside trendy matcha and yuzu for the ultimate flavour combination.

🍰 Textures: It’s all about the texture! From crisp pastry and biscuit crumbs to layered desserts, people want more than a good-looking cake.

☕️ Nostalgia Comforts: Familiar biscuit flavours are the go-to cake flavour, from Biscoff and Oreo to our brand-new Custard Cream Cake at Asda!

🧺 Picnic Season: Shareable treats are taking over the summer season, which makes our Millionaires Bento Cake Box a massive fan-favourite at the moment (grab yours at Tesco today!)

Which of these sweet trends is your absolute favourite? Or do you have a new one we should test out next?

Let us know below!

11/08/2026

Meet Ultrapharm! 🥨🌾

Baking gluten-free since 1993, this incredible team are our resident free-from specialists, dedicated to crafting exceptional gluten-free bakes that prove you never have to compromise on texture or flavour.

As a vital part of the Finsbury family, they make sure everyone can enjoy the simple pleasure of great bakery goods.

Here's how they're proving that gluten-free can taste just like the origional:

🌾 Gluten-Free Artisan Sourdough Loaf: A clear customer favourite that features all the flavours and textures of a traditional sourdough, proving that gluten-free doesn't mean taste-free.

🍞 Soft Rolls and Buns: Fluffy yet sturdy enough for the ultimate burger night or lunchtime sandwich.

🍇 Sweet Fruit Bread and Hot Cross Buns: Perfectly spiced and packed with juicy fruit, bringing traditional bakery comfort back to the table.

Explore our dedicated Ultrapharm site profile to learn more about our gluten-free manufacturing capabilities: https://finsburyfoods.co.uk/our-sites/ultrapharm/

07/08/2026

Meet Johnstone’s! 🍫🍪

Baking since 1992, this incredible team are our resident sweet treat specialists, crafting delicious, on-the-go traybakes that brighten up coffee breaks nationwide.

Warning: These 3 delicious deserts may cause a new craving...

💛 Classic Caramel Shortbread: A customer favourite, with a buttery shortbread base layered with smooth, golden caramel and rich milk chocolate.

🍯 Golden Flapjacks: Wonderfully chewy, sweet, and baked to a perfect golden brown for the ultimate comforting snack.

🍫 Rich Chocolate Brownies: Deeply indulgent, fudgy, and packed with chocolatey goodness in every single bite.

See how Johnstone's are bringing bring sweet indulgence to the food-to-go sector: https://finsburyfoods.co.uk/our-sites/johnstones/

28/07/2026

Meet Nicholas & Harris! 🍞🥯

With a legacy dating back to 1840, the incredible team at Nicholas & Harris blends traditional bread making with modern craft to supply major UK supermarkets with premium breads, rolls, and seasonal favourites.

Here's how they're bringing old-school artisan quality straight to supermarket shelves:

🌾 White Sliced Sourdough Loaf: Made with traditional methods for that perfect, authentic tangy flavour and chewy crust. A total customer favourite!

🍇 Hot Cross Buns: Perfectly spiced and packed with fruit, bringing traditional bakery brilliance to seasonal celebrations.

🌻 Multigrain Loaves: Nutritious, flavourful, and baked with a dense blend of wholesome grains and seeds.

Explore the heritage, craftsmanship, and artisan baking capabilities of Nicholas & Harris: https://finsburyfoods.co.uk/our-sites/nicholas-harris/

Address

Finsbury Food Group Headquarters, Maes Y Coed Road
Cardiff
CF144XR

Website

https://finsburyfoods.co.uk/

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