Flunder Wines

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Flunder Wines

We bring wine brands to life through creative content that connects producers with curious drinkers.

With 400k+ social followers and 28k newsletter subscribers, we build loyal communities around the brands we believe in.

19/08/2026

Last year, Luke travelled to Portugal after being invited to join the judging panel for the 2025 Wines of Portugal Challenge, which is the country’s major national wine competition.

The scale of it is impressive. More than 1,300 Portuguese wines were entered, there were a group of 24 international judges , blind tasting across a week to decide the medals. The Gold Medal wines were then tasted again by a Grand Jury to select the Great Golds and Wines of the Year.

For Flunder Wines Portugal has become a hugely important part of what we do, working with producers, introducing their wines to customers and telling the stories of the regions, grapes and people behind them.

Spending the 10 days tasting blind alongside judges from around the world was a unique insight into each region.

The trip ended with a trip to the Dao region to visit a host of producers and attending the grand finale where Luke handed out the very first award of the evening where his belt broke hence the strategically placed hands.

A real privilege to have Flunder Wines represented on the international judging panel.

WineAwards Portugal

12/08/2026

Last year, through our work with , we supported two Portuguese producers and one Spanish producer with wines listed in UK supermarkets.

The challenge was not simply to tell people about the wines. We wanted to put them directly into people’s hands, get them tasting and show them exactly where they could buy the wines.

We shared a sign-up form across our platforms, inviting people to take part in a free online tasting. More than 500 people registered to receive three wine samples, expertly packed and posted by .

We targeted workplaces as well as individuals, allowing a single delivery to reach an entire team.

Everyone then joined Luke for a live online tasting, learning about the producers, tasting the wines together and finding out where they were available.

The campaign created genuine engagement, increased awareness and drove a clear sales spike across all three wines. People who joined still ask us when the next tasting will be.

This is what we mean by moving beyond social content and creating campaigns that turn attention into action.

We can do the same for your wine brand.

05/08/2026

As it’s August and everyone is on holiday, we thought we’d introduce Flunder Wines’ Head of Quality Control, Maple.

Maple is one of our longest-serving team members, having worked with us since Flunder Wines Ltd was set up. She is the first port of call whenever a new delivery arrives at HQ and can certainly sniff out a bad egg.

Maple works hard and plays hard. On her days off, she can usually be found chasing birds, including those flying 100 feet above her head.

She has won Employee of the Month a record 49 times and, although she is strictly on water, her favourite wine label is anything with a bird on it.

29/07/2026

Yesterday was a big moment for Flunder Wines, as Luke Flunder | TikTok Wine Guy was chosen by The Independent to share his top ten canned wines available in UK supermarkets.

This isn’t the first time Luke has featured in The Independent, but it is his first standalone article.

The timing feels particularly fitting. Luke has attended countless press tastings over the past few years, watching and tasting the evolution of the canned wine category first-hand.

We’ve included all ten chosen wines in this post, but head to the full article to read Luke’s verdict on each one.

28/07/2026

Virgin Atlantic was one of our first partnerships, they flew us to Miami to promote their Heathrow Clubhouse wine list and launch their in-flight NICE canned wine range. We ran a live tasting in the lounge, then another at the First Class bar mid-flight.

The sky isn’t the limit, and neither is your brand. Reactive content, made to fly.

Ready for takeoff? Link in bio

27/07/2026

We were invited to spend the afternoon with Graham Norton, learning first-hand about his partnership with Invivo and the story behind one of the UK's most successful celebrity wine brands.

Our coverage on Luke's social channels caught the attention of Sarah Jessica Parker, who reached out directly off the back of it.

We then followed up with an in-depth breakdown on Substack to help build further momentum around Graham's brand.

This is what we do at Flunder Wines: hands-on, real, and having lived the story with Luke's time at Majestic we were able to create real attention.

08/07/2026

If Flunder Wines was a person, Natasha would be the lungs 🫁
Quietly working away in the background.
Keeping everything ticking over.

After having Hazel and Joshua, she’s back and properly running things now as Director and Head of Partnerships & Operations 🍷

With years in events world with brands like Sweaty Betty and Agent Provocateur. Now bringing all of that into the wine world.

Honestly? You’re in great hands.

Got a brand, an idea, or something you think we’d be up for? She’d love to hear it 👇

Drop a comment, send a DM, whatever works. Morse code also fine, we’re not fussy 😅

First point of contact for anything Flunder Wines. She’ll get straight back to you.

Say hi below 👋

02/07/2026

The new era of Flunder Wines comms is here.

We leverage Luke Flunder | TikTok Wine Guy personal brand to create unique marketing initiatives.

First up we proud to collab with The Weyborne | English Sparkling Wine | Haslemere, West Sussex for a giveaway of their Oriana Golden Spur. A wine that has recently been listed on Ocado Retail.

We are deliberately aiming to do more with English & Welsh wine this year so would encourage anyone in the industry to reach out.

30/06/2026

The new era of Flunder Wines communications has started.

This week we are collabing with The Weyborne | English Sparkling Wine | Haslemere, West Sussex for a giveaway on this months update of The List.

Readers can win a bottle of their Oriana Golden Spur. A wine that has recently been listed on Ocado

We are deliberately aiming to do more with English & Welsh wine this year so would encourage anyone in the industry to reach out.

Address

Unit 1, Liberator House, Clopton Park
Debach
IP136QT

Telephone

+447885458330

Website

https://www.flunderwines.com/

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