04/09/2026
Why doorstep milk tends to last longer.
Ever noticed that doorstep milk seems to stay fresher than the bottle you bring home from the shop?
It isn't a different kind of milk. It's a shorter journey.
A supermarket bottle travels through a distribution centre, sits in a chilled aisle, then spends time in a warm car boot and a shopping bag before it reaches a fridge.
A doorstep bottle goes from chilled storage, onto a chilled round, to your door before the sun is properly up, and into your fridge while the day is still cold.
Fewer stops, less time out of the cold, more days of use once it's opened.
What time does your milk usually make it into the fridge?