thefoodpeople

thefoodpeople Shifting the future of food and drink by turning today’s trends into tomorrow’s opportunities. Proudly employee-owned. thefoodpeople are no ordinary team.

On trendhub, our online community platform, we leverage our unique IP and methodologies, identifying interconnected themes across multi-channels and categories, enabling you to seed the opportunities of tomorrow. Stimulate - We stimulate people and industry to inspire and inform, by bringing trend foresight to life. Interpret - We interpret and distil thousands of data points, turning knowledge in

to in-depth reports and articles, to create directional clarity. Enable – We enable you to make transformational impact by identifying the trends of today and yesterday, to build opportunities for the future. Turning today’s trends into tomorrow’s opportunities.

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Who are we? From trend analysts and marketeers, to highly experienced chefs, product developers and psychologists, we are uniquely placed to cut through the noise and bring you reliable, digestible and actionable insight, saving you time and enabling you to make transformational impact.

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines th...
04/09/2026

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Starbucks is giving its autumn line-up a fresh twist with the launch of its first standalone autumn matcha concept in the UK: the Iced Apple Crumble Matcha Latte 🍏

2️⃣ Kitchen Joy is putting a new spin on the frozen aisle with the launch of its Noodle Shop range, bringing popular noodle dishes inspired by East and Southeast Asian cuisine into the ready-meal category 🍜

3️⃣ The Sunday roast is heading somewhere it has never been before: the supermarket freezer. Toby Carvery has made its retail debut with a 15-strong range of frozen ready meals and sides, launching exclusively through Iceland and Food Warehouse ❄️

4️⃣ McDonald's UK & Ireland has teamed up with Microsoft to turn some of gaming's biggest worlds into a limited-edition menu - and it's certainly game on 🎮

5️⃣ Walkers has served up two new limited-edition flavours as the finalists in its latest Do Us A Flavour competition - and shoppers now get to decide which one deserves a permanent place in the crisp aisle 🛒

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0y53yj0

Whilst you're there, you can join our community to be notified of any new articles that we post!

Your teams probably have access to more information than ever 💻Reports. Data. Social trends. Consumer research. News. Ma...
03/09/2026

Your teams probably have access to more information than ever 💻

Reports. Data. Social trends. Consumer research. News. Market intelligence. Inspiration.

But more information doesn’t necessarily mean more clarity.
In fact, infobesity can make it harder to see what really matters 🔍

Trendhub cuts through the noise.

We distil global intelligence and expert insight into clear, accurate and actionable trend foresight, helping your teams understand the signals that matter - and, crucially, what they mean for your business.

Because the value isn’t in having more information. It’s in knowing what to do with it.

👉 Get the clarity your teams need - https://eu1.hubs.ly/H0y2BYx0

When life gives you lemons… add espresso! 🍋☕Could espresso lemonade be the ultimate summer coffee crossover? What starte...
02/09/2026

When life gives you lemons… add espresso! 🍋☕

Could espresso lemonade be the ultimate summer coffee crossover? What started as a simple two-ingredient pairing is bubbling up across café menus and social feeds around the world.

Our latest drinkswatching deep-dive on trendhub explores why this surprisingly harmonious combination of bitter coffee and sweet, tart citrus is making such a splash – and where the trend could go next.

Three things caught our eye:

1️⃣ Fizz & Flavour Twists: Sparkling serves and creative flavour combinations are taking espresso lemonade beyond the original recipe.

2️⃣ A Citrus Switch-Up: Lemon isn't having all the fun. Other citrus flavours are joining the mix, opening up plenty of fresh possibilities.

3️⃣ The Matcha Moment: And, of course, matcha has entered the chat - bringing its own green twist to the citrusy trend.

💬 Would you give espresso lemonade a try? And if you've already tasted it, are you Team Espresso Lemonade or Team Keep Coffee & Lemon Apart? 👀

🔗 Fancy a taste? Head to our blog to find out more: https://eu1.hubs.ly/H0y0CXY0

(P.S. Interested in bespoke trend insights for your next project? Drop us a message to test-drive trendhub.)

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines th...
28/08/2026

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ KFC Japan is taking the humble chicken burger to seriously indulgent new heights with its latest creation, the Torori Triple Tsukimi Wafu Katsu Burger Kobore Tartar 🍳

2️⃣ Gousto is moving beyond its familiar recipe-box territory with the launch of a new Heat & Eat ready-meal range, targeting shoppers who want the convenience of a ready meal without compromising on more adventurous flavours.

3️⃣ Richmond is bringing its famous sausages into a new part of the freezer aisle with the launch of a six-strong range of frozen ready meals 🌭

4️⃣ Meexa has launched what it describes as the UK's first craft Michelada in a can, bringing the Mexican-inspired beer cocktail into the growing ready-to-drink category 🍺

5️⃣ Walkers is giving two of its more distinctive flavours a textural makeover with the launch of a new Wavy Cut range, featuring Lea & Perrins Worcester Sauce and Sticky Teriyaki.

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0xV4FW0

Whilst you're there, you can join our community to be notified of any new articles that we post!

Happy National Burger Day! 🍔Fun fact: The world's largest burger weighed in at over 1 tonne - but we'll happily stick to...
27/08/2026

Happy National Burger Day! 🍔

Fun fact: The world's largest burger weighed in at over 1 tonne - but we'll happily stick to something a little more manageable! 🤯

Burgers have come a long way from the classic beef patty and bun. Today's consumers are craving smashed burgers, premium ingredients, bold global flavours, chicken, seafood and plant-based alternatives, proving there's a burger to suit every taste and occasion.

Now it's over to you... what's your ultimate burger? Classic cheeseburger, loaded beef, crispy chicken, veggie or something a little different? 🍔👇

🔥 What’s hot on the grill this summer? BBQ is getting a serious glow-up.Our latest Summer BBQ & Grill trends roundup exp...
26/08/2026

🔥 What’s hot on the grill this summer? BBQ is getting a serious glow-up.

Our latest Summer BBQ & Grill trends roundup explores how cooks are getting more creative, accessible and adventurous over the flames - from value-friendly cuts and clever cooking techniques to bold ‘fricy’ flavours and global grill inspiration.

🌶️ Korean bulgogi
🔥 West African suya
🥬 Flame-kissed veg
🐟 Fired-up fish
🍑 Spicy + fruity flavour combos

And that’s just the tip of the iceberg...

👉 Hungry for more? Head to our blog - https://eu1.hubs.ly/H0xSZM20

24/08/2026

What will we all be eating, drinking, and obsessing over in 2027 and 2028? 🤔🔮

You don't need a crystal ball - just a ticket to our 2027/28 Annual Food & Beverage Trend Summit!

We are officially less than 3 months away from a full day packed with inspiring keynotes, game-changing insights, and forward-thinking perspectives.

Join 3,300+ industry colleagues on Tuesday 17th November 2026 as we mark 20 years of forecasting the future of food and drink together.

Don't wait until the last minute - secure your spot now and join the conversation shaping tomorrow's food landscape! 🎉

https://eu1.hubs.ly/H0xPtHq0

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines th...
21/08/2026

Curious about what's been making waves in the food and drink world? Here’s our roundup of the top must-know headlines that have got the TFP team talking...

1️⃣ Cheetos is getting into the Halloween spirit with a seriously spooky new snack: Sweet Phantom Heat Puffs. Designed to deliver not just one, but four different sensations, the puffs take your taste buds on a rollercoaster of heat, tingling, numbing and fizzing as you work your way through the bag.

2️⃣ Two big names in the world of treats are joining forces, with Haribo UK & Ireland and Ritter Sport teaming up on a chocolate bar packed with Haribo confectionery. The collaboration brings chewy sweets and creamy chocolate together in what is, depending on your sweet tooth, either a match made in heaven or a sensory adventure too far 🍫

3️⃣ Good things come in small packages, and McDonald's UK is proving the point by bringing back its cult-favourite mini hash browns. The bite-sized breakfast favourites, which were axed in 2024, are making a comeback after fans made their feelings very crispy and clear 🥔

4️⃣ Greggs is giving its autumn menu a hearty refresh, with the much-loved Steak & Stilton Steak Bake returning after seven years away. The comeback is likely to have plenty of fans feeling rather well-done about the news, particularly those who have spent years pining for the rich combination of steak, stilton and flaky pastry 🥩🧀

5️⃣ Chick-fil-A is taking the chicken-and-waffles combination to sandwich territory, launching its new Chicken & Waffles Sandwich nationwide in the US. The idea combines the sweet and savoury appeal of the classic pairing in a format designed to be considerably easier to eat on the go 🧇

👉 Click here to check out our full weekly news round-up on our blog - https://eu1.hubs.ly/H0xMj0T0

Whilst you're there, you can join our community to be notified of any new articles that we post!

That’s not just an innovation problem. It’s a time, resource and investment problem ⏰💷When teams develop products based ...
20/08/2026

That’s not just an innovation problem. It’s a time, resource and investment problem ⏰💷

When teams develop products based on what consumers want today, they risk missing the signals that point to what consumers will want tomorrow.

Successful innovation requires more than reacting to the market. It requires anticipating future challenges and opportunities.

Trendhub helps you identify the trends, behaviours and cultural shifts shaping the future - so you can build stronger, more relevant innovation pipelines with greater confidence 💪

Less guesswork. More foresight. Better decisions.

👉 Take a look at trendhub and turn future trends into commercial opportunity - https://eu1.hubs.ly/H0xLnHJ0

Big changes are coming to school lunches 🏫🍎The proposed School Food Standards for 2026 bring significant updates to what...
20/08/2026

Big changes are coming to school lunches 🏫🍎

The proposed School Food Standards for 2026 bring significant updates to what ends up on children's plates. From tighter limits on processed foods to new rules on drinks and sweeteners, here is a breakdown of the three key areas changing:

🍗 Proteins: While protein expectations remain high, there are stricter caps on processed meats and ultra-processed plant-based meat substitutes. Plus, natural whole foods like beans, pulses, and lentils are officially taking centre stage!

🧀 Cheese: Unlike previous guidelines, there is now a strict weekly limit. Cheese as a main ingredient (think Mac & Cheese, pizzas, or sandwiches) will be capped a maximum of 2 meals per week.

🧃Drinks: Primary schools are moving to a total ban on drinks containing non-sugar sweeteners - leaving plain water, unsweetened milk, and unsweetened plant milk as the primary options.

💬 How do you feel about these updated guidelines? Do you think the 2-meal cap on cheese and stricter limits on processed foods are a step in the right direction? Let us know!

Head to our blog to read more - https://eu1.hubs.ly/H0xLz5P0

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