Ió

30/09/2026

We need to talk about poo. 💩

It might make us squirm. Our kids might find it hilarious. But constipation in children isn't funny.

For some children, going to the toilet can become painful, stressful and something they actively try to avoid. And when your tummy hurts, it doesn't just stay in the bathroom. It can affect everyday life.

And then there's fibre.

The latest UK nutrition data shows that 86% of children aged 4–10 aren't getting the recommended amount of fibre, rising to a staggering 96% among 11–18 year olds.

But as parents, getting enough fibre into kids isn't always easy.

Let's face it. Life is busy. We're racing from school to clubs, football, dancing, homework and everything in between. Chicken nuggets and chips or a dash through the drive-through used to be an occasional treat. For lots of families, convenience food has simply become part of getting through the week.

So how do we make getting more fibre into our kids a little easier?

💚 ió Gut Health Drink to the rescue.

Every bottle contains 6g of prebiotic fibre, with no added sugar or artificial nasties. It's clear, refreshing and, most importantly, something kids actually enjoy drinking.

Depending on their age, one bottle can provide up to 40% of a child's recommended daily fibre intake.

And yes, we're going back to poo. 💩

The chicory fibre used in ió is a prebiotic fibre, and has an authorised health claim (which we're approved to use and is on our bottle) for contributing to normal bowel function by increasing stool frequency when consumed at the required daily amount.

Because perhaps it's time we stopped being embarrassed about talking about our children's bowel habits.

More fibre. Happier guts. And hopefully, easier poos. 💚

👉 Read our Kids & Constipation guide: 6 Proven Ways to Help Relieve Constipation in Kids Naturally:

https://iofibrewater.co.uk/blogs/news/what-helps-constipation-in-kids-six-tips-that-can-help

Because sometimes, we really do need to talk about poo. 💩💚

30/08/2026

Your gut microbiome is a bit like a pond. 🌿🐟

The friendly probiotic microbes are the fish. And just like fish, they need the right food to thrive.

That food is prebiotic fibre.

Prebiotics feed and nourish the friendly microbes already living in your gut, helping create an environment where they can flourish.

Happy fish. Happier pond.
Happy gut microbiome. Happier you. 💚

And getting more prebiotic fibre into your day doesn’t have to be complicated.

One bottle of ió Gut Health delivers 20% of your recommended daily fibre in a clear, ready-to-drink drink with just a splash of fruit flavour.

💚 Just 0.6g carbs (no added sugar)
💚 Only 21 kcals
💚 Keto-friendly
💚 GLP-1-friendly
💚 Nothing artificial

No powders to mix. No thick or gritty texture. Just great-tasting prebiotic fibre that fits easily into your day.

And we’ve put it to the test. 🔬

Research with Glasgow Caledonian University found that ió significantly increased friendly probiotic microbes. S.Boulardii increased by 4 million per cent, and B. Coagulans increased by 25,000 per cent. In 48 hours! (Both probiotics are linked to digestive health and immune system function.)

Because when you feed the good guys, pretty amazing things can happen inside your gut. 🦠💚

⭐ 4.8 Excellent on Trustpilot

Discover the science behind ió at loveio.co

23/08/2026

How healthy is your gut? 🤔

Most of us think gut health is all about digestion.

But your gut is connected to so much more.

😴 Sleep
😊 Mood
🍫 Sugar cravings
⚡ Energy
🍽️ Appetite
💚 And, of course, digestion

The surprising thing? You might not realise what your gut is trying to tell you.

Take our quick Gut Health Quiz to discover more about your own gut health and get simple, personalised insights to help you feel your best.

🎁 PLUS, complete the quiz and get 20% OFF your next order of ió Gut Health Drink.

Take the quiz here 👇
https://iofibrewater.co.uk/pages/gut-health-quiz

Your gut affects far more than your tummy. It's worth getting to know it. 💚

09/08/2026

🚨 FINAL HOURS! BUY 1 CASE, GET 1 HALF PRICE! 🚨

Stock up on your favourite ió Gut Health Drink before our offer ends at midnight tonight !⏰🍓🍋

Simply add 2 cases to your cart and your 2nd case will automatically be 50% OFF 🎉

✅ No code needed
🍓 Choose Strawberry
🍋‍🟩 Choose Lemon & Lime
💕 Or mix and match your favourites

Ready to stock up? 👇

👉 Shop now: https://iofibrewater.co.uk/collections/shop-flavours

Hurry, once midnight hits, the offer is gone! ⏳



T&Cs: Offer ends at 11:59pm on 9 August 2026. Discount applies to the second case when two eligible cases are added to your cart. Cannot be used in conjunction with any other discounts, offers or subscriptions.

05/08/2026

☀️ Summer is for making memories... not feeling bloated.

From BBQs and picnics to holidays and eating out, summer is all about enjoying yourself. But changes to your routine can sometimes leave your gut feeling less than its best.

That's where ió Gut Health Drink comes in. 💗

💧 Refreshing hydration
🌿 100% of your daily prebiotic fibre
🏆 Winner of the World Best Drink Innovation Award
🔬 Backed by science

✨ And for a limited time, you can stock up for less!

Buy 1 case and get your 2nd case HALF PRICE.

Simply add any two cases to your basket, and we'll automatically apply 50% off the second case – no code needed.

⏰ Offer ends soon!

👉 Shop all flavours today:
https://iofibrewater.co.uk/collections/shop-flavours

02/08/2026

🎉 Our Stock Up & Save event is officially LIVE! 🎉

Now’s the perfect time to fill your fridge with ió Gut Health Drink.

🛒 Buy 1 case and get your 2nd case HALF PRICE!

Simply add any two cases to your basket and we'll automatically take 50% off the second case – no code needed.

Why choose ió?

💧 More than just hydration
🌿 100% of your daily prebiotic fibre
🏆 Winner of the World Best Drink Innovation Award
🔬 Backed by science

⏰ Hurry – this offer ends soon!

👉 Shop all flavours now and stock up while the offer lasts:
https://iofibrewater.co.uk/collections/shop-flavours

24/06/2026

☀️🥵 Heatwave Hydration Upgrade!

In this weather, staying hydrated is essential… but ió Gut Health Drink takes it to the next level. 💧

A clear, refreshing drink that helps you hydrate and delivers 100% of your daily prebiotic fibre that's backed by science and winner of the World Best Drink Innovation Award. 🏆

We’re stocking the fridge, and now’s the perfect time for you to stock up too.

🔥 Summer Sale Now On

📦 Buy 4 cases for the price of 3

💰 Save £28.99

✅ No code needed — automatically applied in the shop

👉 Shop now: https://iofibrewater.co.uk/collections/shop-flavours⁠

We're also available in selected ASDA across Scotland in the food to go, section, too!

18/06/2026

☀️ 4 for 3 Summer Sale! ☀️

Stock up on ió Gut Health Drink and save £28.99.💧

It’s simple:

🛒 Add 4 cases to your basket
💳 Checkout as normal
🎉 Pay for only 3 cases

No code needed.
Free shipping included.

Choose Strawberry, Lemon & Lime, or Mix Box. 🍓🍋🍋‍🟩

Limited stock available - once it’s gone, it’s gone!

👉 iofibrewater.co.uk/collections/shop-flavours

Shop now and claim your 4 for 3 deal. ✨

This is where good gut health begins! Our scientifically proven prebiotic fibre-infused gut health drink delivers 100% of your daily prebiotics and 20% of your fibre. Tastes great. Lo kcals. Lo carbs. No nasty ingredients.

18/05/2026

Want to know what’s hiding beneath the surface? 👀

Visceral fat is the fat stored deep around your organs, and it’s linked to metabolic health, inflammation and long-term weight management.

A 2026 study published in Obesity Research & Clinical Practice found that adults consuming 25–35g of fibre per day had 7.6% lower adjusted visceral fat volume compared with those consuming under 15g per day. 📊💚

That doesn’t mean fibre is a magic wand.

The study shows an association, not proof of cause and effect, but it’s another powerful reminder that fibre matters.

Fibre helps support fullness, gut health, blood sugar balance and healthier daily habits, all of which matter when it comes to feeling better from the inside out.

And with prebiotic fibre, you take things to the next level, feeding the good bacteria in your gut and helping support a healthier gut microbiome. 🦠💚

Every bottle of ió Gut Health Drink delivers 20% of your daily fibre intake, with 6g of prebiotic fibre in every bottle. 🥤

More fibre.
More gut support.
More daily feel-good habits.
Less faff.

Find out more about the importance of fibre, and how prebiotic fibre can take your gut health benefits to the next level, at loveio.co 💚

13/05/2026

Meet ió,
The gut-loving drink that fits into your daily flow, for at home or on-the-go.
Helping support your gut’s natural glow,
A fibre-filled sip,
That’s easy to fit,
For balance from head to toe. 😍💧