02/09/2026
The Taste Trail Begins! 📍
Rob Pope, British ultramarathon runner, is about to start his coast-to-coast journey, travelling on foot from the Scottish west coast to the south coast of England.
Visiting farms, factories and communities across Britain, to learn how familiar ingredients are sourced and products are made, while meeting the people involved every step along the way.
For the next two weeks our Instagram will be solely dedicated to The Taste Trail content, so follow us at https://www.instagram.com/nestleuki/ for inspiring stories, raw video diaries from Rob’s travels and live updates at every stop!
For every mile Rob completes, we’ll donate more than 300 meal equivalents to Felix, the UK’s largest food redistribution charity. You can also support Felix in getting food to those who need it here https://tinyurl.com/TheTasteTrail
First stop, Girvan. Let’s go!! 🏴