04/06/2026
I published my first blog post today.
Not about beer.
Not about brewing.
Not even about PIVOT.
It's about competition.
One thing I've noticed since entering the alcohol-free category is how easy it is to focus on what other brands are doing wrong.
The truth is, every alcohol-free brand that helps somebody drink differently is helping move the category forward.
For me, building PIVOT isn't about proving other brands are wrong.
It's about creating something I'm proud of.
Something I'd genuinely choose to drink 🍻
The full article is now live on the PIVOT Journal 📖