24/09/2026
The more I look at our food system, the more I think we’re doing this all wrong.
Farmers are told what their cattle are worth. Customers are told what their beef costs. And in between sits a huge system of processors, distributors, supermarkets, margins and marketing — all taking a slice.
Meanwhile, the farmer takes the risk.
We pay the rent, buy the machinery, look after the land, rear the cattle and deal with droughts, floods, feed bills and everything else farming throws at us.
And after all that, someone else can still decide what our beef is worth.
It’s madness.
What really gets me is that we’ve created a system where highly processed food, made from cheap ingredients and wrapped in clever marketing, has become completely normal.
We eat more and more of it, we have an obesity crisis, and somehow proper meat — real food, reared on a farm by real people — is considered too expensive.
Surely something has gone wrong.
So at Lower Blakemere, we’re trying something different.
Not fixing the system. Bypassing it.
We rear our cattle here, finish them with our mate Will, farm in a way we believe in and have the beef butchered locally. We work out what we need to charge to make it worthwhile — and you decide whether you want to buy it.
Farm → Family.
You know where your food came from, how it was produced and who your money is supporting.
We get a fair price and a reason to keep farming this way. Soon, we’ll be doing the same with our Oxford Sandy & Black pigs. Born here, reared here, rooting about in our fields — then going directly from our farm to your family.
A food system should do two simple things: feed people properly and enable farmers to keep farming.
We’re not going to change the whole food system from a farm in Herefordshire. But we can change our bit.
Every Beefy Box — and soon every Piggy Box — helps us sell directly to you, farm the way we believe is right and make sure you know exactly where your food has come from.
And you can do the same. Buy from us, or another farm near you. Buy local. Cook proper food. Eat good meat, perhaps less of it. Know your farmer if you can.
Because every time we spend money on food, we’re choosing the food system we want.
Maybe we don’t need to wait for someone else to fix it.
Maybe we need to take our food system back — one farm, one family and one bloody good meal at a time.