16/09/2026
“Aye, stories and meaning matter.”
As The Cabrach Trust’s work continues to grow and evolve, so too does our organisational identity.
You might have noticed our refreshed identity beginning to appear across our website, newsletters, social channels and literature. A small change perhaps, but one with a story behind it.
For some, a logo might simply be window dressing. For us, it was an opportunity to say something about the place where we work, and the work we are here to do. Our starting point was The Cabrach itself…
The meaning of the name has long been debated. Traditionally, it has been associated with “timber moss”, although this has no recognised counterpart in Scottish Gaelic. Other interpretations include “antler place”, while Ainmean-Àite na h-Alba, the national advisory partnership for Gaelic place-names in Scotland, suggests “the place of the trees”.
So we took two of those ideas – the antler and the tree – and brought them together.
Our logo became a Rowan sapling growing from an abandoned antler: a simple representation of growth, renewal and regeneration. It reflects something of the history of this place, while looking firmly towards its future.
From there, we worked closely with a local friend and illustrator to bring the idea to life. And then came the orange.
For those familiar with The Cabrach, you’ll know it well. Old baler twine, visible the length and breadth of the glen. A flash of brightness against the landscape, flickering in the breeze. Mending fences. Holding gates. A common, practical sight that says something about the resourcefulness and resilience of rural life.
So this new identity carries something of The Cabrach with it: its landscape, its history, its people and, importantly, a sense of renewal.
Aye, stories and meaning matter. And our refreshed identity will travel alongside our work as we continue our ambitious programme of community-led regeneration and investment in .