Frugalpac

Frugalpac Saving the planet one bottle at a time.

We create sustainable packaging made from recycled paper, including the Frugal Bottle - the world’s only commercially available low carbon paper bottle for wines, spirits and olive oils.

⚽ As the world's best football teams are crossing continents this summer, it's a reminder that moving products, people a...
19/06/2026

⚽ As the world's best football teams are crossing continents this summer, it's a reminder that moving products, people and materials around the globe comes with a carbon cost.
At Frugalpac, we're helping drinks brands rethink one of the most travelled products in the supply chain: the bottle.
By enabling local production of the Frugal Bottle, we're helping reduce transport emissions while creating a lower-carbon alternative to traditional glass packaging.
Less distance. Less carbon. Smarter packaging.

Paper Packaging Must Scale Faster, says Ellen MacArthur Foundation: Frugalpac Shows How "Paper packaging that meets sust...
17/06/2026

Paper Packaging Must Scale Faster, says Ellen MacArthur Foundation: Frugalpac Shows How "Paper packaging that meets sustainability, performance and cost requirements does not yet exist at scale."

That's one of the key conclusions from the Ellen MacArthur Foundation's latest report on paper alternatives to flexible plastic packaging.
Yet in the world of wine and spirits, paper bottles are already moving from innovation to adoption.

At Frugalpac, we're helping prove what's possible.
Since launching the Frugal Bottle in 2020, we've shown that paper-based packaging can deliver significant carbon savings while meeting the needs of drinks brands and consumers. Today, the Frugal Bottle has a carbon footprint up to 84% lower than a standard glass bottle, and we're continuing to scale production globally.

FBAM-1 machines are already operating in Canada and the United States, bringing paper bottle manufacturing closer to brands and reducing transport emissions. Meanwhile, our next-generation FBAM-2 – capable of producing up to 14 million bottles a year and reducing manufacturing costs by up to 30% – is expected to be installed i in Australia.

For us, the conversation is no longer about whether paper packaging can work. It's about how quickly innovation can scale and help brands reduce their environmental impact without compromising commercial viability.
The Ellen MacArthur Foundation report highlights the scale of the challenge.
The challenge is clear. So is the opportunity.



Earlier this year the Ellen MacArthur Foundation released a report that recommended paper solutions as an alternative to flexible plastic packaging. In a recent conversation with Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, we unpacked and examined the...

Wine bottles have remained largely unchanged for centuries.Yet almost every other part of the drinks industry has evolve...
15/06/2026

Wine bottles have remained largely unchanged for centuries.
Yet almost every other part of the drinks industry has evolved - from how products are grown, produced and distributed, to how consumers discover and buy them.

So why should packaging be any different?

For generations, glass has been the default choice for wine. But as brands face increasing pressure to reduce carbon emissions, improve supply chain resilience and meet changing consumer expectations, it's worth asking whether traditional packaging is still the only answer.

Innovation often starts by questioning assumptions that everyone else accepts.
And while the conversation often begins with wine, the opportunity extends far beyond it. From spirits and olive oils to other premium liquid products, manufacturers are exploring how alternative packaging solutions can help reduce environmental impact without compromising quality or consumer appeal.
Sometimes the biggest breakthroughs come from rethinking the things we've always taken for granted.

🍸 Ahead of tomorrow’s World Gin Day, we're celebrating the distilleries proving that sustainability belongs in every pou...
12/06/2026

🍸 Ahead of tomorrow’s World Gin Day, we're celebrating the distilleries proving that sustainability belongs in every pour.
A special welcome to Wilder Spirits, whose new Welsh gin is distilled on an 80-acre rewilding site and packaged in the Frugal Bottle, helping restore nature while cutting packaging carbon emissions.
🌱 Up to 84% lower carbon than glass
📦 Five times lighter
♻️ Made from 94% recycled paperboard
And they join a growing community of pioneering craft distillers and established gin brands choosing the Frugal Bottle to reduce their environmental impact without compromising on quality, taste or standout shelf appeal.
The gin sector has always been a hub of innovation. It's fantastic to see so many brands now innovating beyond what's inside the bottle and rethinking the bottle itself.
Here's to a World Gin Day that's better for gin lovers and the planet. 🥂

What do white eggs and wine bottles have in common?Both show that cutting carbon often means challenging assumptions we'...
10/06/2026

What do white eggs and wine bottles have in common?

Both show that cutting carbon often means challenging assumptions we've held for years.

Sainsbury's decision to switch from brown eggs to white eggs is a great example.

The retailer says white eggs have a lower carbon footprint because the hens that lay them require less feed and produce fewer emissions.

It's a useful reminder that the more sustainable option isn't always the one people expect.

The drinks industry faces a similar challenge.

Packaging accounts for a significant proportion of the carbon footprint of alcoholic drinks, with glass bottles among the biggest contributors.

So if the sector is serious about reducing emissions, it can't afford to ignore the bottle.

That's why more brands are exploring lower-carbon alternatives such as the Frugal Bottle, which has up to six times lower carbon emissions than a standard glass bottle.

Net zero won't be achieved by doing things the way they've always been done.

It will come from questioning assumptions, following the evidence and choosing lower-carbon solutions.

Find out more about switching to our low carbon paper Frugal Bottle - email [email protected].


https://www.independent.co.uk/life-style/food-and-drink/sainsburys-brown-eggs-health-environment-b2989611.html.

Sainsbury’s says white ones are better for the planet, but that’s not all. For half a century, British shoppers have been paying extra for brown shells and orange yolks – but from the number stamped on the shell to the colour and age of a hen, this is what really matters, writes Hannah Twiggs

08/06/2026

While packaging costs continue to rise across the industry due to energy, raw materials and EPR, the cost of producing a Frugal Bottle is falling.

Our next-generation Frugal Bottle Assembly Machine (FBAM-2) increases production capacity by more than 5x, helping reduce the cost of producing Frugal Bottles at scale.

That means packaging that's not only lower carbon, but increasingly cost-competitive too.

As brands face rising costs and growing sustainability demands, we believe the future belongs to solutions that deliver both environmental and economic benefits.

Lower carbon. Higher efficiency. Better economics.

That's the future of packaging.

Get in touch: [email protected]

03/06/2026

Great packaging doesn’t just protect a product. It tells its story.
Brilliant to see Wine Business Monthly spotlight Nature’s Grace from Scheid Family Wines, which uses the Frugal Bottle to bring together sustainability, shelf appeal and standout design.

One of the biggest advantages of the Frugal Bottle is creative freedom. Unlike a traditional glass bottle, the entire surface can become part of the label - giving brands more space for colour, storytelling, sustainability messaging and visual impact.

As Scheid’s Kristina Peterson put it: “The entire piece is your label.”
The result? A bottle that is five times lighter than glass, six times lower in carbon footprint, fully recyclable and proof that sustainable packaging is beautiful, modern and premium.


Great conversations, inspiring brands and growing momentum behind low-carbon packaging 🌍🍷Thanks to everyone who met the ...
29/05/2026

Great conversations, inspiring brands and growing momentum behind low-carbon packaging 🌍🍷

Thanks to everyone who met the Frugalpac team at London Wine Fair last week to discuss how the Frugal Bottle is helping drinks brands cut carbon without compromising on premium appeal.

The future of sustainable packaging is no longer a future trend, it’s happening now.
Find out more - [email protected]

The growing debate around EPR is highlighting something the entire food and drink supply chain can no longer ignore: wei...
27/05/2026

The growing debate around EPR is highlighting something the entire food and drink supply chain can no longer ignore: weight matters.

With reports warning that the UK’s £2bn packaging tax could increase food prices and put pressure on manufacturing investment, businesses are being forced to rethink the true cost of packaging.

At Frugalpac, we believe innovation is part of the solution.

Our recent Reshaping the Bottle report found:
♻️ Glass bottle costs have risen by up to 70% in some markets
♻️ EPR schemes are making glass one of the most expensive packaging materials
♻️ 73% of consumers say they would switch to products with more sustainable packaging
♻️ The Frugal Bottle delivers 84% lower carbon emissions, 77% lower EPR fees and is 5x lighter than glass

Sustainability and affordability shouldn’t be competing priorities.

The future of packaging must reduce carbon, reduce waste and reduce unnecessary costs across the supply chain.

Contact us [email protected] to find out more.

FAMILIES already struggling with soaring supermarket bills are facing yet another hit after ministers refused to axe a £2billion packaging tax that is pushing food prices higher. The Extended Produ…

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