17/06/2026
Paper Packaging Must Scale Faster, says Ellen MacArthur Foundation: Frugalpac Shows How "Paper packaging that meets sustainability, performance and cost requirements does not yet exist at scale."
That's one of the key conclusions from the Ellen MacArthur Foundation's latest report on paper alternatives to flexible plastic packaging.
Yet in the world of wine and spirits, paper bottles are already moving from innovation to adoption.
At Frugalpac, we're helping prove what's possible.
Since launching the Frugal Bottle in 2020, we've shown that paper-based packaging can deliver significant carbon savings while meeting the needs of drinks brands and consumers. Today, the Frugal Bottle has a carbon footprint up to 84% lower than a standard glass bottle, and we're continuing to scale production globally.
FBAM-1 machines are already operating in Canada and the United States, bringing paper bottle manufacturing closer to brands and reducing transport emissions. Meanwhile, our next-generation FBAM-2 – capable of producing up to 14 million bottles a year and reducing manufacturing costs by up to 30% – is expected to be installed i in Australia.
For us, the conversation is no longer about whether paper packaging can work. It's about how quickly innovation can scale and help brands reduce their environmental impact without compromising commercial viability.
The Ellen MacArthur Foundation report highlights the scale of the challenge.
The challenge is clear. So is the opportunity.
Earlier this year the Ellen MacArthur Foundation released a report that recommended paper solutions as an alternative to flexible plastic packaging. In a recent conversation with Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, we unpacked and examined the...