Smales Fish Merchants

04/09/2026

Is fish & chips really that bad for you? 🐟

There’s a common misconception that fish & chips is always an unhealthy choice. The reality is a little more balanced.

Fish is naturally high in protein and provides a range of important nutrients. As with many foods, portion size and how it’s prepared can make all the difference.

So, there’s no need to take fish & chips off the menu. It’s all about enjoying it as part of a balanced diet.

At Smales, we believe good fish deserves to be enjoyed, and we’re here to help you make the most of it.

02/09/2026

What’s your go-to fish & chips?

Wrong answers only… 🤫

31/08/2026

Bank Holidays were made for fish and chips, especially with family and friends.

📸 Krispies Fish & Chips

28/08/2026

The Bank Holiday weekend is the perfect excuse for a fish and chips!

As summer starts to wind down, there’s no reason not to enjoy a good old chippy tea. Whether it’s a family favourite, a seaside tradition or simply a well-earned treat, fish and chips remain a firm favourite all year round.

Here’s to making the most of the long weekend 🐟🍟

25/08/2026

Last month, we said a very fond farewell to Ian as he retired from Smales after 20 years with the business - and an incredible 52 years in the industry.

But before Ian could make his escape, we had one last question for him… what’s it really like working at Smales? 👀

From fish knowledge and long-standing friendships to the people, the laughs and everything in between, Ian shares what made his time at Smales so special.

It was a pleasure having you with us, Ian. Thank you for sharing your thoughts before retirement begins!

24/08/2026

Fish & Football - our two specialist subjects!

We were delighted to welcome our suppliers Katrine & William Florvaag from Ramoen and Daniel Harbo Pinheiro from MS Leinebris as they made the journey to the UK from Alesund, Norway to watch Hull City record a famous victory over Manchester United!

We can confidently declare the official branch of the Norwegian Hull City supporters club open!

23/08/2026

21/08/2026

Exactly what you want your fish to look like 🔥

20/08/2026

Did you already know this about cod? 🐟👀

Despite being a staple on British menus, most of the cod we enjoy doesn’t actually come from UK waters, and that’s no bad thing! Our cod is responsibly sourced from North Atlantic fisheries, including Norway and Iceland.

Know your fish. Know where it comes from.

18/08/2026

We know fish and chips. But who in the Smales office enjoys them the most?? 👀🐟🍟

Will’s been finding out who’s most likely to make fish and chips their go-to meal. Let’s just say… there are some strong contenders.