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Watson & Pratts Local food shop. Lampeter & Aberaeron. Organic produce & bakery. Wholesale UK. Home delivery. Wales. is owned and run by Lucy Watson and Ben Pratt.

Formerly known as or The Organic Fresh Food Company, the business was renamed as in Autumn 2016. Based in Lampeter, west wales, is an independent food shop and much more. Comprising the shop, our own bakery, wholesale of organic fruit and vegetables, and a home delivery service throughout mid and South Wales, we offer a genuine alternative to the supermarket shop. Our history

is the latest incarnation of a longstanding organic presence in Lampeter. Like anywhere much has changed in the past forty years and we are no exception. In the 70s many of the organic pioneers came to west wales. Inspired by John Seymour and the drive for sustainable food production they established holdings here - some growing vegetables others milking cows. These pioneers were some of the first organic producers in the uk. As interest in organic food grew throughout Britain a pack house was established in Lampeter. And it got bigger and bigger. Supplying many of the supermarkets it expanded and soon was not only buying from organic producers throughout wales but also from Europe and beyond. As the supermarkets became more dominant in the nineties, it became increasingly difficult to supply into them based where we were. The decision was made to relocate Organic Farm Foods (as the business was known then) to Evesham in Worcestershire. What was left behind was a small local organic fruit and vegetable wholesaler and a small shop. The Organic Fresh Food Company was born. The business expanded as it established an organic vegetable box scheme and added to the range stocked in the shop. The current owners arrived at the end of 2011. On the 1st January 2012 we moved 50 yards into the two units that we currently occupy. Since then has grown from 11 employees to over 30. The ethos behind the shop has remained true to its organic roots. With a commitment to being an exceptional ingredient based food shop, for those that love to cook, we source carefully and widely. We also deliver to those unable to reach us in person with vehicles delivering throughout south and mid wales. Covering Cardiff and Swansea in the south and up to Newtown and Welshpool to the north - strives to give those further afield access to the same experience as walking into the shop. Wholesale

Supplying organic fruit and vegetables to other businesses is still a significant part of what we do. Using our own vehicles we deliver throughout mid and South Wales. Using overnight pallet couriers we cover the rest of the U.K. with pallets leaving each day. Certified organic by the soil association and sourcing primarily from organic growers within wales and on the Herefordshire borders we provide an ever changing array of the best that the seasons have to offer. In order to stock the full range of fruit and vegetables and to cover the leaner periods in the British growing season, we also import from Europe. Again working with well established organic growers in Italy, Spain, France and Holland we are able to bring the highlights of their seasons to our shop and to cafes, restaurants and box schemes throughout the uk. Bakery

At the end of 2013 we made the decision to not only sell food but to also start making it - the Lampeter bakehouse was born. Having freshly baked bread and handmade pastries available has transformed our offering in the shop, to those that order home delivery and to our wholesale customers.

Our cozy corner with local veggies😌
15/10/2026

Our cozy corner with local veggies😌

Danish pastries with pears are today in both shops. Absolute fav!Get them while they last.
14/10/2026

Danish pastries with pears are today in both shops. Absolute fav!
Get them while they last.

Mesmerizing cauliflower romanesco.Tender, but firm with the sweet buttery touch.
13/10/2026

Mesmerizing cauliflower romanesco.
Tender, but firm with the sweet buttery touch.

Packing our delicious fruit and veg for you💘
12/10/2026

Packing our delicious fruit and veg for you💘

🧀🍷 Dear Home delivery customers - this one’s for you! We’d love to see you at our Cheese & W**e Weekend in Lampeter.Brin...
09/10/2026

🧀🍷 Dear Home delivery customers - this one’s for you!

We’d love to see you at our Cheese & W**e Weekend in Lampeter.

Bring along your invitation for a free mince pie and mulled w**e; also, Nastia and Lizzie will be there to meet you!

This weekend is a great opportunity to sample our w**es and cheeses and find your favourites for the Christmas cheeseboard.

We’ve started popping invitations into your order boxes this week, so keep an eye out for yours.

It would be so lovely to see you✨

08/10/2026

Cheese & W**e Weekend is coming to our Lampeter shop! 💘

Save the date — 13th & 14th November.

Good w**e, delicious cheese & a whole lot to look forward to!

See you there😌

👉Scroll for a nice recipe with this darling squash.Let us know how did it go☺️
07/10/2026

👉Scroll for a nice recipe with this darling squash.
Let us know how did it go☺️

Baguette, Baron Bigod and honeycomb. Dream combo.
06/10/2026

Baguette, Baron Bigod and honeycomb.
Dream combo.

WE'RE HIRING!We are looking for someone to Drive our Shuttle van and work in the Warehouse handling & packing organic fr...
02/10/2026

WE'RE HIRING!
We are looking for someone to Drive our Shuttle van and work in the Warehouse handling & packing organic fruits & vegetables. The role also entails loading & unloading deliveries, maintaining a clean & organised van & adhering to Food Safety standards

We are looking for someone who is over 25, has held a driving licence for 5 years & can confidently drive a long wheelbase delivery van.

Ideally you should have prior warehouse experience and be familiar with a range of warehouse procedures, such as picking & packing, loading & unloading goods, breaking down pallets of produce and packing large and small orders to our lovely wholesale customers.

If you are self-motivated, can work independently, systematically & accurately, then please get in touch: [email protected]

We were so pleased to be nominated for the 'Environmental Contribution' award & to be invited to Lampeter Town Council's...
02/10/2026

We were so pleased to be nominated for the 'Environmental Contribution' award & to be invited to Lampeter Town Council's Awards ceremony, held at Falcondale Hotel, last Friday.

We came away with second prize, which was awarded for our efforts, working towards sustainability, through our solar panels, biomass boiler 'Herbert', who heats our water & of course our relationship with our lovely local suppliers.

It was a lovely evening & a great opportunity to meet other nominees, from Lampeter and to hear about their fantastic achievements! Congratulations to all the winners!

Address

Unit 23, 24 & 25a, Lampeter Trading Estate, Tregaron Rd
Lampeter
SA488LT

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm

Telephone

+441570423099

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