A Dram Half Full

10/01/2026

Willem Dafoe, alpacas, and peat smoke. Is Laphroaig’s latest campaign genius or just weird? See the full episode to decide for yourself!

05/01/2026

Laphroaig + Willem Dafoe = Unphorgettable… but does it work? 🤯
From crowdsourced tasting notes to surreal visuals, their first celebrity campaign leans into polarisation instead of persuasion.

Watch the full video breakdown in the link below! 🥃

Laphroaig

Laphroaig has partnered with a celebrity for the first time in over 210 years! In this episode of A Dram Half Full, I analyse the Laphroaig x Willem Dafoe “U...

18/11/2025

🎬 The fog rolled in… and so did our fan film.
Months of planning, shooting, smoke, mud, and madness — all to celebrate the brand that inspired me long before I had more than a single bottle on the shelf.
“The Treasure of Ardbeg Cove” is my entry for the Ardbeg Committee 25th Anniversary.
A vintage horror adventure about mystery, peat, and the spirit of Islay itself.

If it made you smile, shiver, or crave a dram — please vote. 🥃🤍
👉 https://www.ardbegcommittee.com.au/pages/peoples-choice?fbclid=IwY2xjawOIjDNleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAEwCGNhbGxzaXRlATcAAR4OcFJScsRhtInlZLV6bjirvq9oeikNfoanhOUlLfMlruod5VC6xiztw89tGA_aem_qcNfOKDP0nZsFPd-e0bx8g&d=1j0y99

CAST
The Adventurer - .l.yates
The Bog Monster -
Untrustworthy Local -
Cynical Fisherman - .art

18/05/2025

In this episode, I dive deep into the psychology of whisky packaging and reveal 5 powerful design tricks used to shape your buying decisions — often without you even realising.

From the weight of the glass to the colour of the label, every inch of a whisky bottle is designed to manipulate your perception — and distilleries are cashing in on it.

𝙍𝙖𝙞𝙨𝙚 𝙮𝙤𝙪𝙧 𝙜𝙡𝙖𝙨𝙨, 𝙨𝙝𝙖𝙥𝙚 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙡𝙙. 🥃

In this episode, I dive deep into the psychology of whisky packaging and reveal 5 powerful design tricks used to shape your buying decisions — often without ...

08/03/2025

Behind every great whisky is an even greater story. 🥃✨ And this one starts with a Scottish woman who changed Japanese whisky forever. Today, we raise a glass of Nikka Miyagikyo Apple Brandy Wood Finish to Jessie Roberta “Rita” Taketsuru—the mother of Japanese whisky. 🇯🇵🏴

A story of love, resilience, and whisky. Let’s toast to Rita this and the incredible women shaping the industry today! 🍏🔥



Nikka Whisky EU Nikka Whisky USA

Behind every great whisky is an even greater story—and this one starts with a Scottish woman who changed Japanese whisky forever. 🍏🥃 Today, we’re raising a...

22/02/2025

What makes a whisky legendary? 🥃🔥 Lagavulin 16 has been a staple for over 200 years, but does it still deserve its iconic status? Let’s dive into its rich heritage, bold flavours, and unexpected partnerships.

Watch via the link below!

Lagavulin Whisky Nick Offerman

What makes a whisky truly legendary? Some brands chase trends, while others embrace tradition—but few have maintained their status for over two centuries. La...

15/02/2025

🔥 Hidden deep in the Aussie bush, Kinglake Distillery is making waves in the whisky world! Open-air fermentation, wild yeast, and intense climate conditions—this isn’t your average distillery.

I sat down with McMullen Distillery to put their boldest whiskies to the test. Is this the best craft whisky in Australia? Let’s find out! 🥃🇦🇺

𝙍𝙖𝙞𝙨𝙚 𝙮𝙤𝙪𝙧 𝙜𝙡𝙖𝙨𝙨, 𝙨𝙝𝙖𝙥𝙚 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙡𝙙. 🥃

Deep in the Australian bush, a tiny distillery is crafting some of the most unique and bold whiskies we’ve ever tried. Open-air fermentation, wild yeast, and...

08/02/2025

Harrison Ford. Whisky. The Scottish Highlands. GGlenmorangies latest campaign is shaking up the industry – but is it a bold reinvention or just another marketing gimmick? Check out my latest video to find out more!

I dive deep into the campaign and its relevance in the industry, examine the recent branding update from Glenmorangieand of course, sample some iconic Glenmorangie 10!

𝙍𝙖𝙞𝙨𝙚 𝙮𝙤𝙪𝙧 𝙜𝙡𝙖𝙨𝙨, 𝙨𝙝𝙖𝙥𝙚 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙡𝙙. 🥃

Glenmorangie

Glenmorangie just dropped a whisky campaign like no other—Harrison Ford, cinematic storytelling, and a bold new vision for the brand. But is this a true rein...

31/01/2025

They call themselves the “antidote to the mundane”, and after this tasting, we might just agree. In this deep dive, I will be sitting down with Joshua McMullen from McMullen Distillery as we explore Bruichladdich Distillery’s most iconic releases—from their unpeated classics to one of the peatiest whisky on earth. We uncover what makes this Islay distillery one of the most exciting players in the whisky world today. A story of innovation, tradition, and seriously bold flavours. But is it all hype? Pour yourself a dram and join us.

This is just the beginning of our journey into the world of whisky. In upcoming episodes, we’ll explore more iconic distilleries, dive deeper into branding and design trends, and, of course, savour some exceptional drams. Expect candid reviews, fascinating history, and a bit of cheeky banter along the way.

𝙍𝙖𝙞𝙨𝙚 𝙮𝙤𝙪𝙧 𝙜𝙡𝙖𝙨𝙨, 𝙨𝙝𝙖𝙥𝙚 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙡𝙙. 🥃

They call themselves the “antidote to the mundane”, and after this tasting, we might just agree. In this deep dive, I will be sitting down with Joshua McMull...

27/01/2025

Distillery, nestled in Tasmania, takes ingenuity to the next level. From DIY malting machines made of washing machines to biofuel-powered stills, founder Peter Bignell is redefining sustainable whisky production.

And the whisky? Pure rye magic—bold, elegant, and unforgettable. Join me as I explore one of the most innovative distilleries in the world and taste their incredible creations.

📺 https://www.youtube.com/watch?v=ZWxD5pVlfE8 🥃

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BELGROVE DISTILLERY // RYE WHISKY // PINOT NOIR BATCH 5Welcome to A Dram Half Full! Today, I’m sharing the story of Belgrove Distillery—a tiny, rustic gem ju...