AROXA

06/03/2026

🍻 Proud to support Women in Beer

We’re always keen to support initiatives that help bring more women into the brewing industry, particularly in sensory and quality.

This year we supported the International Women’s Collaboration Brew Day in Edinburgh, organised by Women in Beer UK, Glasladies Beer Society, Moonwake Beer Co., and Mother Tongue Brewing.

AROXA™ sponsored the “Introduction to Off-Flavours” sensory workshop, providing the flavour standards and training materials used during the session, which was delivered by Rachel Sutherland from Heriot-Watt University.

A brilliant day of brewing, learning and collaboration — helping encourage more women to explore opportunities in brewing, sensory and quality.

07/10/2025

👥 Team Tuesdays – Meet Genevieve

Say hi to Genevieve, our Customer Education Manager, who creates and delivers technical training to help teams get the best out of their processes, products, and people.

Favourite thing about working at Cara Tech? “There’s always more to learn – the better we understand products, the better we can support emerging categories and challenge the norms.” 📚

Most unforgettable flavour? Benzaldehyde – the almond, marzipan note she’s always spotted due to her mum’s nut allergy.

If she were a flavour? Myrcene – fresh, green, and all about growth and energy. 🌱

03/10/2025

On 24 September, we hosted the very first session in our new AROXA webinar series:

“The Sensory Experience: Understanding the Science Behind Our Senses.”

A huge thank you to everyone who joined and shared their insights! 🙌

Couldn’t make it? You can now catch up on YouTube: https://eu1.hubs.ly/H0ny8wl0

📅 Our next webinar is just around the corner:
“Optimising Sustainability Without Compromising Sensory Quality in Beer”

🗓 8 October, 3–4pm BST
🔗 Register here: https://eu1.hubs.ly/H0ny7q90

We’re excited to continue the series with many more to come!

01/10/2025

🌍🍺 Can brewing go greener without losing flavour?

Our second education series webinar explores:
Optimising Sustainability Without Compromising Sensory Quality in Beer

🗓 Wed 8 Oct 2025
🕒 3–4pm BST

Based on our poster at the CIBD Sustainability Conference, we’ll take a deeper dive into strategies that balance sustainability + sensory excellence.

🔗 Register now to save your spot:

From risk identification to best practices: tools and techniques to ensure taste and aroma stay true as processes evolve.

23/09/2025

👥 Team Tuesdays – Meet Samantha

Say hi to Samantha, our Contracts Manager, who works cross-functionally with our teams to manage the full contract life cycle for Taster Validation Schemes, Training Proposals, Distributor Agreements, and Custom Kits.
Favourite thing about working at Cara Tech? “Working with a diverse set of customers, from SMEs to multinationals, on a wide variety of products and brands. Every day is a school day!” 📚

Most unforgettable flavour? β-Damascenone – the blackcurrant fruit pastille aroma that takes her straight back to childhood. 🍇

If she were a flavour? Ethyl butyrate – tropical and sunshine-filled, with a bold twist like a piña colada on the beach. 🍍🥥

19/09/2025

💊 Flavour Fridays 💊

New week, new flavour! 🐖💐 This week, we’re spotlighting indole in cider – a compound with a fascinating dual character, ranging from pig faeces to jasmine, depending on concentration and context.

At AROXA™️, we take pride in creating high-quality flavour standards that help the food and beverage industries develop consistent, top-quality products.

👃 Have you worked with this flavour before? Let us know how you’d use it—or control it—in the comments! 👇

16/09/2025

Day 2 of DrinkTec! 🎉 Come say hello to Cara, Samantha, and Pri at Hall C3, Stand C3-540.

12/09/2025

💊 Flavour Fridays 💊

New week, new flavour! 🌿🍵 This week, we’re spotlighting cis-3-hexanol in tea – a freshly-cut grass aroma, reminiscent of lawn trimmings or hedge cuttings on a summer’s day.

At AROXA™️, we take pride in creating high-quality flavour standards that help the food and beverage industries develop consistent, top-quality products.

👃 Have you worked with this flavour before? Let us know how you’d use it—or control it—in the comments! 👇

11/09/2025

🍺 Cheers from Track Brewery, Manchester! Our Introductory Beer Taster Training Course was in full flow, led by our brilliant Technical Sales Rep, Gordon. From flavour profiles to sensory skills, participants got a taste of beer expertise done the AROXA™ way. 👏

08/09/2025

⏳ Only 1 week to go until !

We’ll be at Hall C3, Stand C3-540 from 15th-19th September, showcasing our sensory solutions for the food & beverage industry.🍻

Our team will be there every day, ready to meet you, answer questions, and share how we help businesses raise their quality and consistency.

📍 Don’t miss us - see you in Munich!

04/09/2025

👋 Meet your trainer.
Our Charlotte course is led by world-renowned beer sensory expert, Dr Bill Simpson. For over 30 years, we've worked with breweries across the globe, teaching them how to taste 🌍. With deep knowledge in flavour chemistry and sensory best practices, you’ll be learning from the best.

📍 Sugar Creek Brewing Co, Charlotte NC
📅 27–31 October 2025
🎓 Expect expert-led, practical flavour training you can use straight away.
🎟️ Reserve your space: https://eu1.hubs.ly/H0mM0QW0