Date Sultan

Date Sultan A Date For Everyone. Retailers of fine and premium luxury dates.

11/05/2026

The best thing to eat in Borough Market? It’s a 3-way tie. 🥇
We’ve got over 30 types of dates waiting for you at our stall. From the rich and chewy to the light and honey-sweet, come see why we call it nature’s candy. 🌴🇬🇧

07/05/2026

Looking for the perfect date? We’ve got plenty. 🤝
The competition is tough, but the choice is easy. Grab a box of Date Sultan at our London locations and see what the hype is about.

20/04/2026

Tag someone who needs to take you on a Borough Market food crawl!

I've recieved a lot of love recently in response to stand against racism and hate, but nothing beats this... but this on...
11/04/2026

I've recieved a lot of love recently in response to stand against racism and hate, but nothing beats this... but this one hit differently. My hearts melted, and now I need help.

Help me track down young Romy Sutton

Because he deserves to be recognised and appreciated. Its people like him that remind me of why I do what I do.

So. Romy,

I don’t have a return address for you… So I’m putting this out into the world hoping it finds you. Thank you being so awesome. You made my day. You are now my little hero.

I'd like to invite you and your family to to eat as much dates as you want, make your own date hamper, then have lunch with me and finally, to launch my latest product...

As you, in your card have taught me what dates and a palm tree look like, i'm turning your drawing into a Date Sultan T-shirt just for you. We will launch it when we meet.

50% of the profits of the T-Shirt sale will go to a charity or cause that supports children in war torn areas.

Because gestures like yours deserve to be remembered.

If anyone knows Romy Sutton, help me find him.

Love,

Usman

P.s. forgive me if your name is Ronny or Rorry, i'm not the best at reading beautiful writing.
london

09/04/2026

The ultimate “gotcha” moment at Borough Market.

20/03/2026

Choosing kindness isn’t always easy, but it’s always the right path. 🕊️ At Date Sultan, we believe that a simple gesture—like sharing a date can bridge the widest gaps. Instead of meeting hate with hate, we’re opening our doors at Borough Market.
Come for the dates, stay for the conversation. Let’s get to know each other. 🤝✨

Its been a crazy past few weeks. But Eid is here. So lets celebrate!Wishing everyone a very happy, blessed Eid - with lo...
19/03/2026

Its been a crazy past few weeks. But Eid is here. So lets celebrate!

Wishing everyone a very happy, blessed Eid - with lots of dates!

To celebrate Eid, come to anyone of our stalls and get a 'Baid Candy' date for free!

It was a surrral moment to come on Pakistani State News  on how a British Pakistani Muslim (me) responded to hate and ra...
18/03/2026

It was a surrral moment to come on Pakistani State News on how a British Pakistani Muslim (me) responded to hate and racism.

Only 1 way, LOVE. Tolerance, inclusivity and respect - oh, and lots of dates too.

How I made the front page of .co.uk I will never know. I guess its good to just be kind.Who wants to do a meet and greet...
11/03/2026

How I made the front page of .co.uk I will never know. I guess its good to just be kind.

Who wants to do a meet and greet with the - and get some free ethically sourced luxury dates on the house too?

Thank you  for being so awesome and hearing my story. What an experience!Im overwhelmed and blown away by the love and s...
04/03/2026

Thank you for being so awesome and hearing my story. What an experience!

Im overwhelmed and blown away by the love and support!!! Thank you everyone!

I hope my interview went down well...

3.7 million views on X within 36 hours.I was recently part of the  Welcome Campaign — and as expected when visibility gr...
04/02/2026

3.7 million views on X within 36 hours.

I was recently part of the Welcome Campaign — and as expected when visibility grows, so does noise.

What’s been fascinating is how a post intended to be a dig and provoke has unintentionally done the opposite for me. Record traffic to my website. A surge in Instagram profile views. And more conversations about than ever before.

I’ve always believed in responding with dignity, humour, and generosity, so yes, I'm reaching out here to brother on and offering dates as a gesture of goodwill. When visibility grows, insecurity tends to surface. I’ve learned not to fight it — I just outgrow it. Generosity confuses people who come looking for conflict.

I’ll keep welcoming the world at and building my business, and representing modern Great Britain — with dignity, humour, and a side of ethically sourced luxury dates.

To the unexpected promoters: thank you for the reach. To everyone else, I'm just getting started.

And finally, to 'honour' Peter Lloyd, i'm offering a 20% discount on my website (www.datesultan.com) if you use the code "PeterLloyd"

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London

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