Brand Story
Joseph Walker, which is founded from the people who is called Jianzhong Chen. He was born in the tea family for generations to tea-based industries. He was disgusted with the tea for their parents strict threatened to him when he was young. He was accidentally fall into the sea of the tea when he is ten years old. The burst of tea taste came from the air in that time, he suddenly consc
ioused. After this accident indissoluble bond with this piece of the sea, he determined to carry forward the family business. His family persuaded him go to United Kingdom after the first time which fail from the contest when he was twenty. He lost his way of the study after two years later, he decided to have a cup of tea in the afternoon. He cried when he take the first taste, he said “It should not the tea of the taste”. He decided to promote his tea-based industries and developed in the United Kingdom, which he named “Joseph Walker”. He used the banking technology patent, which more than 128 branches. Vision
Let the Taiwan tea import to the British tea market, which can enhance and promote international brand image. Established the Empire of the tea as high quality and services. Target market
According to the survey, the British who average drink three to four cups of the tea a day. We aimed at young people for our main customers, because these customers may have a high acceptance of the tea. The study shows that GDP has increased year by year, it represent they can spend more on entertainment expenditure.
