The Real Bread Campaign

The Real Bread Campaign THE organisation fighting for better bread and the people who make it. If you need a reply, please email [email protected]
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JOIN the Real Bread Campaign at www.realbreadcampaign.org

Sourdough September is the Real Bread Campaign's annual, international celebration of genuine sourdough bread and people...
05/09/2026

Sourdough September is the Real Bread Campaign's annual, international celebration of genuine sourdough bread and people who make it.

Where in the world are you enjoying making or buying sourdough bread?

However the Real Bread you choose is made, you can celebrate with a limited-edition t-shirts, apron and mug.Around the g...
05/09/2026

However the Real Bread you choose is made, you can celebrate with a limited-edition t-shirts, apron and mug.

Around the globe, people make and enjoy eating delicious, nutritious, additive-free bread.

Whether your Real Bread is unleavened, raised by baker’s yeast, or made by the sourdough process, let the world know it’s the Loaf of Your Life with his exclusive design by Geraint Jones.

The t-shirts and apron are available in a range of colours. The mug is available in one: white (though is white technically a colour,?)

will doughnate a slice of each sale to Sustain, helping the food and farming charity to keep running the Real Bread Campaign.

Hurry: these are ONLY available during Sourdough September 2026!

Enjoying Sourdough September? Please support the charity behind it!The Campaign has never accepted corporate sponsorship...
05/09/2026

Enjoying Sourdough September? Please support the charity behind it!

The Campaign has never accepted corporate sponsorship and hasn't received charitable grain funding in over a decade.

Instead, Sustain relies on a patchwork of supporter subscriptions, book sales, Loaf Mark license fees, and doughnations.

These come from people like YOU: Real Bread lovers, bakers and other people who share our beliefs, values and aims.

You can find out all about our work, and how you can help ensure we can continue it, on the Real Bread Campaign website.

You can find more detailed recipes in the 'latest' section of the Real Bread Campaign website.Happy Sourdough September!
04/09/2026

You can find more detailed recipes in the 'latest' section of the Real Bread Campaign website.

Happy Sourdough September!

Want additive-free bread? Look for The Real Bread Loaf Mark!If your want Real Bread made by the sourdough process, look ...
04/09/2026

Want additive-free bread? Look for The Real Bread Loaf Mark!

If your want Real Bread made by the sourdough process, look for The Sourdough Loaf Mark.

You can find full details of the scheme on the Real Bread Campaign website.

Love That Loaf, photographed at the Scottish Festival of Real Bread in February 2026.

Knowing that many people are wary of, or avoiding, ultra-processed foods (UPF), some manufacturers choose to state, or i...
03/09/2026

Knowing that many people are wary of, or avoiding, ultra-processed foods (UPF), some manufacturers choose to state, or imply, their products are 'cleaner' or less processed.

For example, 'fermented wheat flour' can mean it was intentionally cultured to generate anti-microbial levels of propionic acid, which in its purified form is classified as a food additive, categorised as a preservative and given the code E280.

The twist is that industrial dough fabricators can add 'fermented wheat flour' to extend a product's shelf life by inhibiting mould growth. It's sometimes marketed by suppliers as 'label friendly' or a 'clean label solution' because, despite its preservative properties, labelling law doesn't classify 'fermented wheat flour' as a preservative or require manufacturers to declare the propionic acid it contains.

In August 2025, we found 'fermented wheat flour' on ingredients lists of industrial dough products sold in the names of 16 brands and supermarket own labels. One company chose to use the front-of-pack marketing claim 'no preservatives', with four more choosing the more nuanced 'no artificial preservatives'.

We contacted all of the companies. Three admitted they were using 'fermented wheat flour' to extend shelf life. The other 13 companies have been, can we say, less forthcoming in their responses?

To be clear, we're not saying that companies adding propionic acid will kill you; or that any of them are lying or breaking any laws. Nor are we challenging anyone's desire to reduce food waste.

As long-time advocates of always reading the label, however, we're suggesting that sometimes you now might want to ask questions about what the manufacturer chooses, and chooses not, to tell you on the label.

The key word here is choice: we work towards people having chances to make better-informed choices. You might base your choice on factors other than when, where, how, by whom and with what food was made. Otherwise, honest and transparent labelling, for the benefit of people for whom these factors are important, won't have any effect on you.

To find out more about this, and the rest of our work over the past 17+ years, please visit our website.

The Scottish Festival of Real Bread 2027 will be held during Real Bread Week in Aberdour, Fife, on Saturday 20 February....
03/09/2026

The Scottish Festival of Real Bread 2027 will be held during Real Bread Week in Aberdour, Fife, on Saturday 20 February. The fun, family day will feature stalls, workshops and other activities.

A particular highlight will be presentation of The Scottish Bread Championship awards, which will have been judged the previous day.

Put both in your diary and keep an eye on the Real Bread Campaign's website and socials for more details in January.

The Scottish Bread Championship is sponsored by The Edinburgh Bakers Trust, Scotland The Bread & Scottish Food Guide.

Flour, water, salt. That's all you need to make a simple, unleavened flatbread. It's also all you need to make genuine s...
03/09/2026

Flour, water, salt. That's all you need to make a simple, unleavened flatbread.

It's also all you need to make genuine sourdough bread, nurturing the yeasts and lactic acid bacteria naturally present in the flour to create a thriving starter culture.

There's no limit to the number of ingredients that can be used to make sourdough bread, just no additives, baker's yeast or other additional raising agents.

If you think 'I don't like sourdough' please think (or, rather, try) again because sourdough is a process that can be used to make every type and style of leavened bread of every culture and cuisine around the world. It might be that you just haven't eaten a sourdough bread that you like yet.

Yes, fantastic Real Bread can be made using baker's yeast, but (clue's in the name) that's not what Sourdough September is about.

Oh, and if you see 'fermented wheat flour' listed as an ingredient on a supermarket product, it might not be a sourdough starter. We asked 16 industrial dough fabricators if it was flour cultured to generate propionic acid, which they added to extend shelf life by inhibiting mould growth. It's sometimes marketed by suppliers as 'label friendly' or a 'clean label solution' because labelling law doesn't classify it as a preservative or require manufacturers do declare the propionic acid it contains on ingredients lists.

Three of the companies admitted the 'fermented wheat flour' was being used for its preservative properties. The other 13 companies have been, can we say less forthcoming?

You can find out all about all of this, and much more, on our website.

Whether you want your Real Bread made by the sourdough process, or baker's yeast, or unleavened, the main two ways of be...
02/09/2026

Whether you want your Real Bread made by the sourdough process, or baker's yeast, or unleavened, the main two ways of being able to enjoy delicious, nutritious additive-free bread are to buy it or bake it yourself.

For the lowdown, head to the Real Bread Campaign website.

BIY
Whether by hand or dragging out an under-used machine, making your own Real Bread is simple, doesn’t take much of your time and (because you don’t have to cover a small bakery’s staffing costs, huge energy bills etc.) is very affordable.

We have tips and around 100 free recipes on our website, which is also where you can buy our Real Bread books.

BUY IT
Our Real Bread Map on our website enables you to search for places to buy Real Bread (by our definition) from bakeries that have added their details.

We invite every bakery in the world that makes at least one type of Real Bread to create a free listing. If your local bakery is missing, please pass on our invitation to them!

LOOK FOR THE LOAF MARK!
While you’re out and about, keep your eyes peeled for The Real Bread Loaf Mark and The Sourdough Loaf Mark. There are now around 220 bakeries licensed to use The Loaf Mark - you can see the current list in the latest news section of our website.

For information about the scheme (including FAQ and how to become a licensee) please visit The Real Bread Loaf Mark page of our site.

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