Brand Engagement & Advocacy Team

Brand Engagement & Advocacy Team The BEAT ' Brand Education and Ambassador Team ' is the new engagement and advocacy platform for Pe

 took  by storm 👑🍸 We teamed up with .collective and  for a powerful talk on Stronger Voices, Stronger Industries. The s...
14/10/2025

took by storm 👑🍸

We teamed up with .collective and for a powerful talk on Stronger Voices, Stronger Industries. The speakers dove into how we can build safer, more inclusive workplaces for everyone in hospitality. 💬✨ From honest conversations to actionable change, we’re here to uplift, protect, and celebrate the people behind the bar.

Then we turned up the heat with a full takeover at with our Bar Queens 2025 winner and finalists .debell as well as Sorry Not Sorry who brought the vibe the pours, and the power. It was even better to have been joined by the rest of our Bar Queens 2025 finalists for an incredible day.

Thank you to everyone who came to our talk and takeover. Change can only happen when people get together and uplift each other.

Bar Queens is only getting bigger and better so keep an eye out for 2026.👀

📣Closing Party👉Celebrating 30 Years of Del Maguey with COA x Viajante87 📆Date: 19/10/25 🕥9pm-2am 📍
The ultimate finale t...
14/10/2025

📣Closing Party
👉Celebrating 30 Years of Del Maguey with COA x Viajante87 
📆Date: 19/10/25 🕥9pm-2am 📍

The ultimate finale to London Cocktail Week 2025 🔥

Flying in from Hong Kong, the incredible & Chun Ho Leong of will take over the bar for one extraordinary evening at Viajante87 to also celebrate 30 years of Del Maguey Single Village Mezcal.

The night begins with a special tasting of Pechuga Con Mole, guided by co-founder Steve Olson (9:00–10:00pm), offering guests a once-in-a-lifetime chance to experience this rare mezcal. From there, expect signature mezcal cocktails, delicious canapés, and party vibes that carry us through until 2am.

There also might just be a generous bar tab to kick things off for those that arrive early…

This is the closing party you don’t want to miss - mezcal, music and magic all night long. 

🔔RSVP to [email protected] to secure your spot.



Please enjoy responsibly.

🚨Reminder alert for tomorrow!SIP UK is proud to have brought together the global forces of .collective  and  to create t...
12/10/2025

🚨Reminder alert for tomorrow!

SIP UK is proud to have brought together the global forces of .collective and to create two events that you do not want to miss. 

👉Stronger Voices, Stronger Industry is a chance to engage in  a conversation on empowerment, inclusivity, and safer spaces in hospitality. will also be on hand with delicious cocktails accompanied by  canapés.

👉Later in the evening, our Bar Queens and Sorry Not Sorry Collective will be headed to Equal Parts as they take over the joint with supreme hospitality and an awesome menu too.

🔔DM us right now to RSVP and secure your space for the discussion panel.

🔔RSVP to the link in bio to attend the Takeover

The finer details:
👉Stronger Voices, Stronger Industry: Sorry Not Sorry together with Celebrate Her and Bar Queens
📆Date: 13/10/25 🕥2pm-3pm 📍

👉Bar Queens & Sorry Not Sorry : We’re Taking Over x Equal Parts 
📆Date: 13/10/25 🕥6pm- 10pm 📍



Please drink responsibly.

Tasting 👉Exclusive Trade Tasting with Del Maguey Co- Founder Steve Olson📆Date: 16/10/25 🕥12pm-2pm 📍
If you love your Mez...
11/10/2025

Tasting 
👉Exclusive Trade Tasting with Del Maguey Co- Founder Steve Olson
📆Date: 16/10/25 🕥12pm-2pm 📍

If you love your Mezcal then don’t miss this intimate session with and its co-founder . 

This rare opportunity to explore four remarkable expressions: Vida Clásico, Santo Domingo Albarradas, Tobalá, and the ultra-limited Pechuga con Mole (only 800 bottles produced worldwide) needs locking in your diary asap.

🔔RSVP is essential. Please email [email protected] to book your space.



Please enjoy responsibly.

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245 Hackney Road
London
E2 8NA

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