Yumchi Kimchi

Yumchi Kimchi “The latest newcomer ...packaged in pouches rather than jars, have already caught the attention of bu

YUMCHI is your daily reminder to slow down, enjoy the moment and reconnect with the pace of the natural world. Launched in 2018, YUMCHI is the brainchild of Japanese-Korean chef Lily Hirasawa. Lily's family recipe, passed down from Korean mother to daughter, has been lovingly adapted for a Western palate. With its distinctive tang, we are proud to bring you kimchi in its most natural and organic f

orm through the process of wild fermentation. Authentic Asian heritage meets sustainable Western production methods, using the highest quality certified organic ingredients for gut-mind health, zero-food waste and female empowerment.

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ABOUT US

This is our founder and YUMCHI visionary Lily Hirasawa a.k.a Kimchi Queen ♕. Lily's calm, mindful energy, deep knowledge & passion of kimchi are inspiring. She was born in Japan with a Korean mother and grew up in Hong Kong before moving to the UK at the age of nine.

YUMCHI is a story of family, friendship, tradition and courage. And the women in her life who have instilled in her a love of fermented foods. Lily's grandmother taught her how to make kimchi, and then her mother taught her how to perfect it. And it was Lily's auntie who infused devotion for the art of fermentation.

After graduating from Leith's School of Food & Wine in London, Lily's experiences working in the organic food industry and her unforgettable visit to a Buddhist monastery in Seoul, meant she decided it was time to share her family's kimchi with the world.

YUMCHI was born in 2016 and we're happy to report that the Kimchi that Lily learnt continues its journey in London, bringing together Asian flavours and sustainable local production methods.