24/07/2026
For the 10th landmark edition of the London Competitions, we're proud to welcome Claudia Carrozzi, President of the UK Bartenders' Guild and Head of Beverage at Cunard to our judging panel.
In this exclusive interview, Claudia shares why education is the industry's greatest investment, what separates brands that earn lasting respect behind the bar, how consumer buying and drinking habits are evolving, the growing role of AI and operational efficiency in hospitality, why authenticity matters more than polished sales pitches, and how producers can build stronger commercial relationships through industry events.
Speaking about the role of industry competitions, Claudia highlights the value of creating meaningful connections between producers and the trade:
"Events like the London Spirits Competition create something that's difficult to achieve through emails and sales presentations: genuine human connection."
⬇️ Read the full interview at londonspiritscompetition.com
Super Early Bird pricing ends on 31 August.
Enter the London Spirits Competition 2027 and have your spirits evaluated by the people who buy, list, and recommend spirits for the UK market, leading buyers, bartenders, educators, and industry experts judges every entry on three criteria that matter commercially - Quality, Value, and Packaging - giving you recognition that reflects real market demand.
to register!