15/10/2025
This time last week I had the pleasure of attending Chats at Barclays - here I am with Steve in front of the Uncle Matt branding.
Now, a shocking statistic, 1 in 4 adults will have a mental health crisis in the next 12 months, and 84 people are losing their lives to su***de every week.
are on a mission to help the mental health crisis by selling awesome hats, in memory of Steve’s brother Matt, a lover of hats 🧢, and inspired by Steve’s own daughter who remembers her uncle Matt this way.
On the outside of their awesome hats, they’re clean, simple, and classic.
But flip one over, and you’ll discover their ‘Brain Freeze’ pattern—a reminder that while everything might look fine on the outside, there’s usually a whole lot more going on beneath the surface. Because, honestly, who really has it all together?
Here at GENIE we wholeheartedly support their mission and now promote their hats via the QR codes on every one of our cans. They have even offered GENIE customers a whopping 20% discount off their hats… you’ll have to scan a can of GENIE to see it 😉… but it’s easy to guess!
My own mental health is something I am acutely aware of, and spend time to ensure I look after it, primarily with getting a good night’s sleep and drinking less alcohol. I also try and spend far less time on social media, which explains why I am not regularly posting on here.
Last but not least, hat’s off to you Steve 👏
