Superfoodio

Superfoodio 🥜Changing snacking for GOOD!
😋Peanut Butter Buttons - Enjoy peanut butter On The Go!

🛒Co-op, Whole Foods Market, Amazon and more

From developing receipes in our kitchen… to speaking on stage at - the most iconic event in the Food & Drink industry 🎤...
22/05/2026

From developing receipes in our kitchen… to speaking on stage at - the most iconic event in the Food & Drink industry 🎤🥜

This week, our co-founder Nirali joined Emma from for a fireside chat at the Bread & Jam Start-Up Summit — sharing the journey from idea to scaling a challenger brand that is now listed in stores including: and more.

Sitting in a room full of passionate founders building the future of food & drink was such a powerful reminder of why we started this journey in the first place. 🚀

Building a brand is never easy. It takes resilience, agility, belief (and a LOT of peanut butter - of course 😂)… and having a supportive community makes the rollercoaster worth it. 🎢🫶

Nirali’s top 3 lessons for early-stage brands:
1️⃣ Know your numbers
2️⃣ Build your tribe
3️⃣ Stay agile

A huge thank you to Bread & Jam and GS1 UK for championing challenger brands and creating spaces where founders can learn, connect, and grow together 💪🏼

Feeling grateful for the journey so far — and excited for what’s still to come ❤️🚀

Behind every independent brand is a founder who still gets butterflies seeing their products in stores. That feeling nev...
18/05/2026

Behind every independent brand is a founder who still gets butterflies seeing their products in stores. That feeling never gets old 🦋✨

​Team Superfoodio headed to Notting Hill Gate to celebrate the stunning new store.

​As a founder, nothing beats getting out of the office and meeting the people who actually eat our snacks. Your kind words, your encouragement, and—let’s be honest—the speed at which those sample jars emptied completely blew us away. 🥹🥜

Running a challenger brand has its crazy days, but moments like these make it all worth it. ♥️🙌🏼

Huge congratulations to the Whole Foods Market team on a beautiful launch and inviting us to be part of the celebrations!🎉

If you come across one of the new Whole Foods stores in town, make sure to pop in, explore the gorgeous new spaces, and spot our PB Buttons on the shelves! 👀🛍️

keeping it simple since always 😉🥜that's why we named them better cups. all natural peanut butter cups. no weird stuff - ...
07/05/2026

keeping it simple since always 😉🥜

that's why we named them better cups.

all natural peanut butter cups. no weird stuff - just the good bits. 🫶

London was in full bloom today at the ❤️🇬🇧… and Team Superfoodio showed up to cheer on every incredible runner taking p...
26/04/2026

London was in full bloom today at the ❤️🇬🇧

… and Team Superfoodio showed up to cheer on every incredible runner taking part 🙌 Scroll ➡️ to see our day out!

The costumes did not disappoint — from Big Ben to King Charles, to the star himself, Daddy Pig 🐽🎉

In true Superfoodio style, we didn’t come empty handed…
We had our homemade signs: “Will Run for Peanut Butter” 🥜 and a Grab & Go FREE snacks board to keep runners (and fellow cheer squads!) fuelled along the way ⚡️

It's safe to say, our Peanut Butter Buttons were a BIG hit — the response from everyone simply blew us away 💛

We came to spread a little goodness and left with our cups full... All the smiles, high fives, and kind words from you all were a reminder that small actions really can go a long way ✨

Let's gooooo London! 🎉

You asked for bold flavours…so we made a bold decision.🥒 Pickle Butter Cups 🥒Sweet. Salty. Tangy.Be honest…would you try...
01/04/2026

You asked for bold flavours…

so we made a bold decision.

🥒 Pickle Butter Cups 🥒

Sweet. Salty. Tangy.

Be honest…
would you try this?

👇👇👇

🥜✨ WE’RE LIVE in the foyer at High Street Kensington 🙌Swipe to see what we’ve been getting up to 👉Come find us in store...
24/03/2026

🥜✨ WE’RE LIVE in the foyer at High Street Kensington 🙌

Swipe to see what we’ve been getting up to 👉

Come find us in store — we’re sampling our Peanut Butter Buttons all day (9am–7pm) 💛
Mess-free, melt-in-the-mouth, peanut buttery goodness… on us.

If you’re nearby, this is your sign 👀

Behind every product on the shelf… there’s a story. 🥜✨This International Women’s Day, we’re celebrating being part of —...
08/03/2026

Behind every product on the shelf… there’s a story. 🥜✨

This International Women’s Day, we’re celebrating being part of — a powerful community of female founders changing the face of food in the UK. 🫶🇬🇧

➡️ Women who build businesses from lived experience
➡️ Women who create products they wish existed
➡️ Women who lift each other up along the way

Our co-founder Nirali started Superfoodio with a simple yet powerful belief:
A world where real food is the rule, not the rebellion. 💚🌍

Today we’re proud to stand alongside hundreds of incredible women building brands that deserve to be seen, stocked and celebrated. 🎉

Because when women support women, something powerful happens.

Not just better businesses.
But better shelves.
And better choices for everyone.

Happy International Women’s Day. 💛

- Team Superfoodio

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