The Modest Merchant

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The Modest Merchant

A new, young, London wine merchant selling to the London restaurant, bar and pub trade. Email for any trade enquiries.

Importing directly from France, Italy and Spain from small, original and exciting winemakers.

24/09/2026

LE TOUT NOUVEAU 2026 | Pre-order now

Cosima’s Beaujolais “Le Tout Nouveau” is making it way back to the UK after an incredible debut vintage. And whilst last year’s Nouveau will be hard to beat, as her w**es get better and better every vintage, we know we’re in for a belter.

In spite of a tough vintage and rising prices, we managed to convince Cosima to make (hopefully) enough Beaujolais Nouveau for everyone… and we’re even keeping the same irresistible price as last year.

Bottles, Magnums and Jeroboams all available.

Supply is slightly limited, so we’d advise securing your allocation sooner rather than later with a deadline of 30th September for guaranteed stock.

Email your pre-orders to [email protected] or follow the link in the bio.

11/09/2026

MEET THE MAKERS | TUES 22nd SEPTEMBER

[Link in bio]

Our Autumn Tasting is coming up on Tuesday 22 September at The Light Bar, Shoreditch, and alongside an extensive line-up of other w**es, you’ll also get to taste alongside the people who actually make the w**e.

👨‍🌾 Jérémie Batard-Langelier, Muscadet, Loire

Third-generation w**emaker in Muscadet Sèvre et Maine, Jérémie took the estate organic in 2014 and hasn’t looked back. He makes five single-vineyard Melon de Bourgogne cuvées, each fermented with wild yeast in old underground tiled vats and aged on lees anywhere from 6 to 24 months, proper, mineral, food-loving Muscadet. Every year we struggle to pick our favourite, so we’re delighted to have him showing all of them.

🍷Jérémie will be pouring:

- Belle Lurette 2025
- Premiere Gorgee 2025
- Les Prieres 2025
- Le Besson 2023
- Le Besson 2025
- Chateau Thébaud 2020

👨‍🌾 Mariano Buglioni, Valpolicella, Veneto

The Buglioni family started out selling grapes in Valpolicella Classico back in 1993 before releasing their first w**es in 2000. Now farming organically across Valpolicella, Lugana and Bardolino, they work with native grapes, like Corvina, Corvinone, Rondinella, across a range that runs from bright, easy-drinking Bardolino right up to rich, age-worthy Amarone. This is a great opportunity to try them all side by side, including some stunning silky reds for Autumn/Winter.

🍷 Mariano will be pouring;

- Gabriella Lugana DOC 2024
- Gabriella Lugana DOC 2025
- Il Mona Bardolino 2024
- Ripasso Valpolicella Classico Superiore DOC 2024
- Amarone della Valpolicella Classico DOC 2021

09/09/2026

🌋 Coming soon

11/08/2026

WILDERNESS 2026 | Chef’s Table ⛺️ 🍽️

8 years and counting….

Hard graft, dream teamwork & exceptional chefs as always...

Thanks to:
Wilderness
Matthew Dorich 🍂🪵🍄
Ash Valenzuela-Heeger
Sam Carter
Restaurant Twenty Two
Douglas McMaster
A N G L O T H A I
John Chantarasak

07/08/2026

Excited to announce our next Portfolio Tasting hosted at The Lightbar in Shoreditch on Tuesday 22nd September, 10-6pm.

New vintages, new cuvées as well as a few more exciting new imports from all corners of France, Italy and Spain.

Plus, we’ll have Mariano Buglioni Buglioni to take you through his stunning Venetian w**es, first hand.

Sign up, put the date in the diary and we’ll hope to see you there.

MM

06/08/2026

NO PICPOUL. NO PARTY.

Pure, vital, textured and saline, this is proper Picpoul.

Biodynamically farmed Picpoul on ancient clay-limestone soils peppered with quartz pebbles. Cold pre-fermentation, 3 hour slow press and fermentation with wild yeasts. Racked before agin on fine lees for 5-7 months. Less than 10mg/l sulphur at bottling. Certified organic.

IN STOCK AND RARING TO POUR.

22/07/2026

🚨CANCEL YOUR PLANS 🚨

We’re setting up base in the mezzanine Rogue Sarnies for a three day list takeover with extraordinarily w**es and prices.

We’ll have 12 w**es BTG starting at £5 in each and every colour, as well as some 1er Cru Montagny and Morgon Les Charmes for just £12 served alongside seafood snacks from Zac and Fred in the kitchen.

We’re there three nights on the trot Thursday 23rd - Saturday 25th, pouring you some of our best drops at silly prices.

Thursday 23rd - Saturday 25th July
Rogues Sarnies
263 Poyser St, London E2 9RF
18.00 – 22.00 (last orders)

No bookings.
Come thirsty.
Eat seafood.
Drink w**e.
Leave happy.

**e

30/04/2026

ON THE LIST | Clos 93, L’Interrogant - Goodman Mayfair

“The w**e that started it all for us….”

One of our very first imports, and still a pillar that holds our portfolio together. For us Ruben Sabaté’s L’Interrogant epitomises the very best of what small w**eries can do, making honest w**e, at affordable prices, in classic old world regions.

**e **eimport

28/04/2026

🪩 SPRING PORTFOLIO TASTING | 14.04.26 🪩

Thanks be to the MM team as well as the wonderful:
bassouls

& Alejandra

And thanks to those who made it to taste through the range. We’ve increased our portfolio substantially this winter and were blown away by the feedback on the w**es, especially our six new imports, all of which are finding new homes up and down the country.

Onwards and upwards. Happy Spring.

MM
x

16/04/2026

ON THE LIST: Goodman

Few restaurants in London do what Goodman does, and fewer still have been doing it so consistently for so long. Since 2008, their classy Mayfair flagship site has quietly become somewhat of an institution, as much for their dry-aged USDA and grass-fed British beef as for their extensive w**e and drinks programme led by Shane McHugh. His lists showcase a deep-dive into premium artisanal American w**e with much to discover, sitting casually alongside the world’s very best and most respected Chateaux and European, off the beaten track gems. Classic, old school hospitality at its best, you’ll be very well taken care of, not least if you make it to knife-holder status. Time to notch up those visits…

Address

London

Telephone

07865079876

Website

http://www.themodestmerchant.com/

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