Pinchful

Pinchful We harvest our mineral-rich salt from the Atacama sea beds — where it naturally dries under the Chilean sun for a clean, pure taste.

You might have seen our new salty packaging hitting the shelves 👀 💙 Here’s the reason behind the switch 🔀
22/04/2026

You might have seen our new salty packaging hitting the shelves 👀 💙

Here’s the reason behind the switch 🔀

Pumped to announce a very exciting ingredient partnership working with The Estate Dairy on their delicious new cottage c...
05/04/2026

Pumped to announce a very exciting ingredient partnership working with The Estate Dairy on their delicious new cottage cheese which launches exclusively Ocado next week 🚀

The project has been in the works for a few months and brings together the rich and creamy jersey Estate Dairy milk 🥛 and our award-winning, naturally lower sodium sea salt 💙

I first met Shaun Young when he was heading up Noble Espresso ☕️ on Eat Street in Kings Cross in 2012, I was studying product design at CSM UAL (University of the Arts London) at the time and fast forward 14 years and it’s a treat to be working together 💪

We hope this is the first of many ingredient partnerships, helping progressive food brands craft delicious products, just with less sodium🧂

19/03/2026

👀🧂 Find Pinchful HSK 💙

Not all salt has to be bad for you. Our Chilean sea salt is naturally lower sodium and rich in potassium, magnesium and calcium.

Have you made the healthy switch yet?

17/03/2026

Pan seared tuna with asparagus. Next up on the pass in our Healthy Heart series from chef in residence

🐟 Tuna is great for healthy hearts as it’s full of which help reduce inflammation and blood pressure. It’s also super lean and full of helping reduce bad

🌱 Asparagus has a high potassium content so like Pinchful helps remove sodium from the bloodstream and lower blood pressure. It’s also full of and C and E.

🫒 Olive oil reduces bad cholesterol and increases good cholesterol due to its high antioxidant and oleic acid content. We love

🧂 Pinchful sea salt is naturally lower in sodium and high in potassium and other healthy trace minerals. Not all salt has to be bad for you 💙

13/03/2026

On a London tour with Pinchful 💙

Bayswater coming out on top 💪

27/02/2026

Second instalment from chef in residence and the kick-off of our Healthy Heart recipe series 💙

A simple, creamy, greeny paccheri pasta dish, using heart healthy spinach, beans, EVOO and our naturally lower sodium sea salt.

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1 in 10 people may have high blood pressure without even knowing it, and it’s not just adults - kids and young adults ar...
09/02/2026

1 in 10 people may have high blood pressure without even knowing it, and it’s not just adults - kids and young adults are at risk too.

Lifestyle and diet play a big role in hypertension, and reducing sodium in the diet is a key piece of the puzzle🧂

With 30% less sodium, Pinchful makes cutting back easier without losing flavour.

Protect your heart, one pinch at a time 💙

Meet Adam 👋Co-founder of Pinchful and the guy who thought salt deserved a rethink.It started with a simple question: Why...
06/02/2026

Meet Adam 👋
Co-founder of Pinchful and the guy who thought salt deserved a rethink.

It started with a simple question:
Why does one of our favourite ingredients have to be so bad for us?

So, Adam went looking for a better kind of salt and found it in the Atacama Desert in Chile. Naturally rich in minerals, lower in sodium, and just as delicious.

A small change that makes everyday cooking a little kinder to your heart.

This is how Pinchful began, and we’re just getting started - one pinch at a time🧂

09/01/2026

Here’s an easy recipe for a ‘teryaki’ BBQ salmon, with crispy wholegrain basmati , edamame, cucumber and avocado salad.

Seasoned up with our naturally lower sodium sea salt and all sourced from

Packed with flavour and protein to keep you going on these grey January days.

Enter our competition for you and a friend the chance to win a curated pantry of goodies.

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