Bonded by farming, family & friendship, our suppliers embrace the same values and are based in regions of Italy where the best quality products are traditionally produced. Our Roots
Our journey began in 2009 when Valerio, our founder, envisioned creating an Italian organic brand offering an honest and authentic range of Italian products that are both healthy and organic. He believed that combining organic principles with Italian traditions was the perfect recipe for high-quality food that respects both our health and the planet. With expertise passed down through three generations of Italian organic producers, Valerio created a range of organic tomato products on his farm in Pontinia, south of Rome. Our range has expanded to include organic pasta sauces and pestos created by our expert chef, Andrea, as well as beans and pulses lovingly crafted by our very own "Mr. Today
Today, we offer over 120 Italian pantry essentials that are always organic, deliciously tasty, and everyday favourites. Our products make it easy to choose tastier and healthier meals to share. True to Italian tradition, we are bonded by farming, family, and friendship, and all our suppliers embrace the same values. They are based in regions of Italy where the best quality products are traditionally produced.
• Tomatoes: Grown on our farms in Pontinia, where the sun shines year-round, perfect for growing real Roman tomatoes bursting with flavour.
• Breadsticks and Flatbreads: Hand-rolled and hand-stretched in Liguria, following the ancient tradition of the Mastri Fornai (master bakers).
• Pasta: Made in Canosa di Puglia using 100% Italian durum wheat semolina, bronze extruded for optimal texture. This region is known as the ‘granary’ of Italy, providing authentic quality and taste.
• Olive Oil: Produced in Tuscany, a region renowned for superior quality olive oil. The organic olives are cold pressed, following traditional methods, keeping the oil fragrant and flavourful.
• Balsamic Vinegar: All products are from Modena and are Denominazione d’Origine Protetta (Protected Designation of Origin) certified, ensuring they are produced in a specific geographical area according to Italian tradition.
• Lemon Juice: Our lemon juices are made from freshly squeezed lemons from Sicily. The lemons grown on the Italian island have a sweet taste and mild acidity due to the unique combination of volcanic soil from Mt. Etna, and the Mediterranean climate. Feel Good, Organically
For us, organic is a moral commitment. We don’t expect someone else to do the job for us if we care about our planet and our health. That’s why everything we do is 100% organic and plant-based. Being organic means our products are naturally grown on organic farms without harmful chemicals and pesticides, resulting in tastier, healthier food that also protects the planet for generations to come. We have chosen to embrace a healthier worldview and feel good by promoting organic and plant-based eating. Giving Back
Since our launch, we have worked with various charities, supporting causes close to our company's beliefs and our team's hearts. During the pandemic in 2020, we realized the need for support in our local Islington community and surrounding areas. At the time, Mr Organic’s business was thriving as demand for supply increased due to lockdowns. We wanted to expand our charitable work with our partners to further support them and give back to our local community. Since our creation in 2009, we have always ensured we take care of others while respecting our planet and all its inhabitants. We share a belief in being respectful of all living beings, our planet, and ourselves. In 2022, the Organic Family Foundation became a registered charity with Valerio, Raks, Fiona, and Megan as its trustees, along with support from the wider organic family. Mr Organic (The Organic Family Ltd) has committed to donating 5% of its profits to the Organic Family Foundation and other charitable projects. Partnering with four core charities close to our team’s hearts, we focus on local charities that everyone can get involved with, sharing positivity and support.
