The Freed From Company

The Freed From Company The Freed From Company Limited’s mission is to offer its clients an ever-growing range of products that are ‘Freed From’ whatever our customers want to avoid.

If you buy a Freed From product you will know with great confidence that what you buy will not contain what has been removed or was never in the product in the first place. The team at Freed From has decided to start the company’s journey by offering a world class range of non-alcoholic drinks in the United Kingdom and Europe. To say that people are now looking for the best alternative to alcoholi

c drinks is an understatement. The days of being able to choose between a sugary soda or a sparkling water as an alternative to a fine glass of wine or a zesty alcoholic cocktail are over. Whether you love to drink, but maybe not at every opportunity, or you never have or you never intend to again then the Freed From team will introduce you to a whole new world of flavours. Freed From is busy engaging some of the biggest names in viticulture, mixology and brewing to ensure that what we recommend is a collection of the world’s best non-alcoholic drinks. The team at Freed From is led by Charles Davies who went dry but hopefully never preachy about alcohol many years ago. The management team at Freed From in Europe will be headed by Jose Rato who has worked with Charles for many years. Adam Ilko, one of Australia’s finest exports, will be building the team with Charles and Jose and project managing many aspects of the group’s development. Freed From is also keen to invest in suppliers who it works with and respects. Freed From has access to the funds to do so. So, we raise a glass to the best alternatives out there that promote happiness, well-being and long and healthy lives. The Freed From Company Limited
'Here For Good'.

12/05/2026

Most hotel minibars have not evolved…

For guests looking for exceptional non-alcoholic options, the experience can still feel limited, predictable and forgettable.
So Freed From went looking for something better.

Over the past several years, we have sampled and graded nearly 9,000 non-alcoholic drinks from around the world. Only around 3.7% reached our MADE THE GRADE™️ standard.

Now, some of our finest discoveries have been curated into the Freed From Hotel Dry Minibar Box.

Twelve exceptional non-alcoholic spirits and elixirs. Beautifully presented. Designed for forward thinking hotels and modern guests.

No compromise. No hangover. Just extraordinary drinks, thoughtfully curated.

Ask your hotel if they have one.

Find out more and register your interest at the link in bio and come see what we’ve found 👀

Here For Good™️

🎉 Press Release: The Independent Panel (“T.I.P”) of Professional and Master sommeliers and drinks experts that Freed Fro...
19/04/2025

🎉 Press Release: The Independent Panel (“T.I.P”) of Professional and Master sommeliers and drinks experts that Freed From engaged has now finished its intense, thorough and comprehensive review of the best non-alc wines that The Freed From Company discovered.

As you may remember we have reviewed and tested over 7,500 non-alcoholic drinks since early 2024 from across the world. Out of 7,500 a colossal 550 non-alcoholic wines were chosen and presented to The Independent Panel (‘T.I.P’) for its review. The series of tastings conducted by T.I.P were held in Notting Hill in the week up to and including Wednesday, April 9th.

During this extensive 5-day process, the T.I.P team held a day of tasting traditional still red wines, a day of traditional still white wines, a day of alternative wines, a day of rosé both still and sparkling and a final day of traditional white sparkling wines all of which were 0.5 ABV or less.

From T.I.P’s tireless work during these tastings, we are delighted to now have a list of which of the 550 ‘Made the Grade™’.

We could not have done this huge tasting process without the skills, enthusiasm and knowledge of wine and flavour that The Independent Panel (“T.I.P”) brought to us at Freed From. The T.I.P team included Master Sommeliers Eric Zwiebel MS and Henri Chapon MS, DipWSET (France) as well as highly regarded, well-known senior sommeliers and writers on wine such as Tom Surgey (UK), André Figuinha (Portugal), Stefan Kobald (South Africa), Romané Basset (UK/France), Federica Zanghirella, Federico G. Dadone MIH, Roberto Colucci (Italy) and Rafa Bellido (Spain).
We also thank the fabulous and hugely respected non-alcoholic drink expert Camille Vidal for her tireless efforts throughout this process. Piers Milburn and Majken Christensen, who represented their own world-class brands while tasting our full range of non-alc alternative wines, also deserve full respect for their grading knowledge and perfectionism. A special thank you to Romané Basset who so nobly represented Gérard Basset Foundation during the tastings and to Nina Basset FIH, Nicolas Medicamento, william wouters and Andre Figuinha who were all instrumental in helping us put the T.I.P team together.

Over the coming weeks, Freed From will announce which non-alc wines T.I.P regarded as 'Made The Grade™' and were most respected and well received.

Please raise your glasses to the T.I.P team who have brought the world’s best non-alcoholic drinks closer to us all than ever before. 🍷

🌟 Exciting News from Freed From Limited! 🌟Over the last twelve months, with twenty passionate team members, we've review...
23/03/2025

🌟 Exciting News from Freed From Limited! 🌟
Over the last twelve months, with twenty passionate team members, we've reviewed over 7,500 non-alcoholic wines, alternative wines, spirits, and elixirs in our tasting centres across the world. Despite the enormous generosity of many producers, we’ve typically purchased all the samples to maintain our impartiality and keep this project discrete while we were doing it.
🙏🍷 Now, we're thrilled to announce that the best selections are here with us in London. This was no mean feat. We will be holding blind tastings by world-renowned independent sommeliers over the next three weeks here in London. Stay tuned as we reveal their expert opinions and collaborate with the finest producers we've discovered.
Freed From Limited is proud to be 'Here For Good' ™️.

Looking for a stellar opportunity?Are you based in Ibiza, or have lived long-term on the White Island in the recent past...
26/09/2024

Looking for a stellar opportunity?
Are you based in Ibiza, or have lived long-term on the White Island in the recent past?
Then this role could be for you.
Apply via the link in comments:

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