Cutter and Squidge

Cutter and Squidge Home of Dream Cakes, Biskie and a unique Afternoon Tea! All Natural Bakery. Find us in Soho and Shop
(1774)

Cutter and Squidge all began from a ‘compact’ kitchen in North West London. We are two sisters with a family food background who love to cook, bake and generally create a kitchen mess*. We are a bit health conscious and are not fans of overly fatty or sugar laden foods, so we always keep our fat and sugar content to “just as much as needed to make something delicious” . Our passion is to invent ne

w products or recreate time honoured classics and experiment with flavours so that we can offer our take on old favourites alongside cutting edge taste sensations. We hope you enjoy what we produce and thank you very much for your support. Made with love,

Cutter & Squidge

*TIP: when you’ve managed to pour a bowl of flour on the kitchen floor you can either be sensible and get the vacuum out… or pour water on it and make a gloopy kind of floor pie and mop it up that way- much more fun but we wouldn’t suggest actually baking it!

Guess who is coming?
25/06/2026

Guess who is coming?

24/06/2026

Warning: may cause immediate cake cravings.

What’s new this week in the bakery?Giant strawberries and cream Biskie Eat-on mess cake Our sell out tennis ball 🎾 brown...
23/06/2026

What’s new this week in the bakery?

Giant strawberries and cream Biskie

Eat-on mess cake

Our sell out tennis ball 🎾 brownie truffles

New balls please 🥎

The newest Cutter & Squidge x edit Beautiful blooms and bakes together The perfect moment maker ❤️
19/06/2026

The newest Cutter & Squidge x edit

Beautiful blooms and bakes together

The perfect moment maker ❤️

The journey from ingredients to fudgy perfection 🍫🤎Made fresh, baked with love, and impossible to resist.
18/06/2026

The journey from ingredients to fudgy perfection 🍫🤎

Made fresh, baked with love, and impossible to resist.

17/06/2026

We recently received a review saying our cake was “worse than a supermarket cake.”
And honestly? That’s okay.
Taste is personal.
What isn’t personal is how our cakes are made.
Every day our bakers make sponge from scratch, whip buttercream by hand, fill, stack and decorate each cake in our bakery. We use premium proper ingredients.
We’re not trying to be a supermarket cake.
We’re trying to be the best handmade cake we can be.
To everyone who chooses to support independent baking, thank you ❤️

Only 🤏
16/06/2026

Only 🤏

12/06/2026

Raspberry ripple on the daily, we don’t skip, scrimp or save. Handmade, all natural, even the jam.

11/06/2026

Cake Bucket 2.0 is preordered NOW Live with limited numbers. Annabel & Emily letting you know how it truly tastes 😁 linkinbio as always ❤️

Your birth month in Cutter & Squidge, do you agree?
10/06/2026

Your birth month in Cutter & Squidge, do you agree?

08/06/2026

The Bucket 2.0 is coming, 11th June 🍓

Address

20 Brewer Street
London
W1F 0SJ

Opening Hours

Wednesday 10am - 7pm
Thursday 10am - 8:30pm
Friday 10am - 8:30pm
Saturday 11am - 8:30pm
Sunday 11am - 7pm

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