OUR STORY
Caffeine Bullet was founded by David Hellard, a marathon and ultra-running champion. He always relied on caffeine when he raced, but often found that at the point he needed a boost, either his stomach was already in trouble or he just didn’t want an entire energy gel just for the small amount of caffeine it contained. Initially, his solution was to cut up Pro Plus tabs, but racing acros
s the Sahara desert he reached for a tab and out popped the caffeine into the sand. Scrambling around on his knees he wondered why there wasn’t a convenient way of taking strong caffeine during exercise. Further research revealed that chewing sped up the absorption process, so he reached out to a food scientist who’d worked on caffeine sweets previously, and multiple taste tests later, Caffeine Bullet was born. A faster way to be back to your best giving you not only more precision with your race fuelling strategy but also a convenient alternative to the high calories of energy drinks and coffees – perfect pre-gym, mid-race or post-heavy night out!
