Performance Bullet

Performance Bullet 💨Formerly Known as Caffeine Bullet
⚡️Fast Acting Performance Enhancing Chews⚡️
🚀 Backed by Steven Bartlett & Peter Jones

OUR STORY

Caffeine Bullet was founded by David Hellard, a marathon and ultra-running champion. He always relied on caffeine when he raced, but often found that at the point he needed a boost, either his stomach was already in trouble or he just didn’t want an entire energy gel just for the small amount of caffeine it contained. Initially, his solution was to cut up Pro Plus tabs, but racing across the Sahara desert he reached for a tab and out popped the caffeine into the sand. Scrambling around on his knees he wondered why there wasn’t a convenient way of taking strong caffeine during exercise. Further research revealed that chewing sped up the absorption process, so he reached out to a food scientist who’d worked on caffeine sweets previously, and multiple taste tests later, Caffeine Bullet was born. A faster way to be back to your best giving you not only more precision with your race fuelling strategy but also a convenient alternative to the high calories of energy drinks and coffees – perfect pre-gym, mid-race or post-heavy night out!

Research suggests that moderate caffeine consumption may be linked to a lower risk of depression, with several studies f...
06/08/2026

Research suggests that moderate caffeine consumption may be linked to a lower risk of depression, with several studies finding that people who regularly drink coffee report fewer depressive symptoms than those who drink little or none. However, this doesn’t mean caffeine prevents or treats depression, and researchers agree that more evidence is needed.

Scientists believe caffeine may have these effects because it blocks adenosine receptors in the brain, helping to increase alertness and influence chemicals involved in regulating mood. Coffee also contains natural compounds with anti-inflammatory and antioxidant properties that may help protect the brain.

Like most things, balance is key. High caffeine intake has been linked to increased anxiety, stress, and withdrawal symptoms, so more isn’t always better.

What’s the most noticeable effect caffeine has on you? 👇

What keeps you going during your 9 to 5? 👀💼Got a busy morning ahead? Brain Bullet’s got your back.Got meetings all day a...
05/08/2026

What keeps you going during your 9 to 5? 👀💼

Got a busy morning ahead? Brain Bullet’s got your back.
Got meetings all day and no time to grab a coffee? Brain Bullet’s got your back.
Feeling the midweek slump creeping in? Brain Bullet’s got your back.

Brain Bullet combines the caffeine of a regular cup of coffee with L theanine to deliver calm, focused energy that lasts, helping you stay sharp without the crash.

☕️Same caffeine level as a cup of coffee
🧠 Calm, sustained focus
😋 tasty chew for mental performance

04/08/2026

Which gives the quickest boost of energy?

Morning rush? Worry no further, as we’ve got you covered! We’re easy to carry, easy to chew and a quick source for energy. Don’t wait in line for that morning coffee, eat a brain bullet.

20/07/2026

I wonder if you could get power ups from your morning showers by using energy gels 🤔

20/07/2026

Day 2 of the Spitfire Scramble and we’re still on the hunt for how people stay energised for their 24 hour trail race

We were lucky enough to be invited to the Spitfire Scramble, London’s biggest 24-hour trail race!If you don’t know, it’s...
18/07/2026

We were lucky enough to be invited to the Spitfire Scramble, London’s biggest 24-hour trail race!

If you don’t know, it’s a 24-hour trail event where solo runners and teams see how many laps they can rack up. Sounds brutal... but the vibes? Elite. 🫶

Everyone we met was so friendly, the atmosphere was unreal, and it was so good chatting to loads of runners throughout the weekend. This is exactly what the running community is all about.

Massive thanks for having us. Already counting down until the next one.💥🏃

17/07/2026

Asking runners at the Spitfire Scramble, how they stayed energised during their race!

Which answer do you guys think was the best?

13/07/2026

We attended the Spitfire Scramble, London’s Biggest 24 hour trail race!

We interviewed runners along their race to see what was keeping them going, some of these answers were insane.

07/07/2026

Chewsday Run Club is now in action! 🙌🥳🤩

🏃 Every Tuesday
⏰ 1:15 PM
🌳 Peckham Rye Park

We even support your energy boost during your run 🏃‍♀️‍➡️

You’ll also get a free pack of caffeine bullets on your first session! 🔋

We’re heading to the Spitfire Scramble on 11–12 July! 💥Taking on the 24-hour challenge? Stop by, say hi, and grab a bag ...
02/07/2026

We’re heading to the Spitfire Scramble on 11–12 July! 💥

Taking on the 24-hour challenge? Stop by, say hi, and grab a bag of Caffeine Bullets to help keep your energy going. ⚡

See you at Hornchurch Country Park! 👊

Address

262 Poplar High St
London

Alerts

Be the first to know and let us send you an email when Performance Bullet posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Performance Bullet:

Shortcuts

Share

Category