13/04/2026
Our second ever grocery listing comes just 24 hours after our first! WOW! 😮
From today (April 13th) you can now get your hands on BiG JUiCY – A 6% version of our best selling Juicy Pale (Session IPA) in 152 ASDA stores nationwide 💥
An evolution of Juicy Pale this is an exclusive for ASDA - BIGGER hop profile, BIGGER abv, but best of all, BIGGER donation to our charity partners Only A Pavement Away 💥
OAPA helps those less fortunate facing homelessness, including vulnerable veterans, ex offenders and rough sleepers, find employment within the hospitality sector.
We will be donating 10p per can via the Work For Good Scheme (we donate 5p a can from our Pave The Way Pale Ale). The money raised will help cover the cost of a relationship manager for the charity who are the key link between the employers and those on the scheme.
Big Juicy also carries the ONLY A PAVEMENT AWAY logo - the first in major grocery as part of our support to help the charity with one of their key objectives for this year - to raise awareness amongst the general public.
We hope to be able to raise over £3000 for Only A Pavement Away and get the beer, and their presence, into the hands of tens of thousands of customers nationwide!
BiG MASSIVE thanks to all of the team at ASDA for giving us the opportunity to help make a meaningful difference to those less fortunate 🍻