Yusen Tea

Authentic Japanese matcha, tea, sweets and accessories, sourced from respected makers across Japan.

22/09/2026

Your trust matters to us. We’re sharing this official notice from Yamamasa Koyamaen to help you shop with confidence and understand the new security seals on its 150g and 300g matcha tins.

Our latest delivery still includes tins with an April 2027 best-before date. These were supplied without the new seal, as explained below.

Swipe to see the update, save it for reference and share it with fellow matcha lovers so they know what to expect. 💚

ENGLISH TRANSLATION OF THE NOTICE

Introduction of security seals on 150g and 300g matcha tins
Yamamasa Koyamaen Co., Ltd.

To our valued business partners,

We wish you continued prosperity and sincerely thank you for your ongoing support.

Our products are increasingly sold through various channels in Japan and overseas. To protect authorised retailers and consumers from fraudulent sales involving unauthorised replacement of the contents, we are introducing security seals to indicate opening on our 150g and 300g matcha tins.

1. How the seal works

The seal is attached across the lid and body of the tin. Once peeled off, it leaves the characters 「開封済」 (“Opened”) on the tin.

Even if a seal of the same design has been reapplied, a product may not be genuine if these characters do not remain when it is removed. Please refer to the example photographs.

2. When application begins

Seals will be applied to products with best-before dates of May 2027 onwards, followed by June 2027, July 2027 and subsequent dates.

Products with best-before dates of April 2027 or earlier will not carry this seal.

3. Please check products upon receipt

For products with best-before dates of May 2027 or later, please contact Yamamasa Koyamaen for confirmation if:

• No seal is attached.
• The characters 「開封済」 (“Opened”) do not remain after removing the seal.

This initiative aims to maintain legitimate distribution and give consumers peace of mind. We appreciate your understanding and cooperation.

Yours faithfully,
Yamamasa Koyamaen Co., Ltd.

Enquiries: Sales Department
0774-24-1122

Photo labels: “Security seal” / “Condition after opening”

06/09/2026

Good things take time... and apparently so does matcha. 🍵✨
After weeks of “when is it restocking?!”

🍵 IT’S BACK. 🍵
The wait is officially over — Hoshino Matcha has returned.

Ceremonial grade. Vibrant green. Worth every second of the wait.

Stock won’t last long — get yours before it’s gone again. 💚

01/09/2026

DISCOVER HOHO HOJICHA

In May, we had the pleasure of meeting the team behind HOHO HOJICHA in Kyoto. Discover their specialist collection of roasted tea powders, creamy latte blends and hojicha syrup, each showcasing the wonderfully rich and comforting flavour of Japanese hojicha.

31/08/2026

🍵✨ From Hoshino Village to your cup

Since 1946, Hoshino Seichaen has been growing tea in the misty mountains of Yame, Fukuoka — one of Japan’s finest gyokuro regions. That legacy of tea craftsmanship is what gives their matcha its signature depth and nutty flavour profile.

Award winning tea house:
🏆 1st place, National Tea Competition (1981)
🏆 Minister of Agriculture Prize, Japanese Tea Award (2016) for their Yame Traditional Hongyokuro.

Real matcha, real heritage. Landing on our website this Sunday, 6th September, 1PM 🌿

16/08/2026

Hi all,

We wanted to let you know about an important change.

A NEW NAME

Yuki Matcha has become Yusen Tea, with a new name and website address.

WHY WE ARE CHANGING
We were recently made aware of a trademark issue surrounding our current name and have therefore made the decision to rebrand.
When we started, our focus was primarily on matcha. Since then, our collection has grown to include a much wider selection of Japanese teas, sweets and accessories from respected makers across Japan. We feel that Yusen Tea better represents who we are today and where we are heading next.

WHAT WILL STAY THE SAME
Although our name and website address will change, the people and values behind the business will remain the same. We will continue to carefully source authentic Japanese teas from producers and authorised distributors while providing the same personal service you have come to expect from us.

WHAT ABOUT MY ORDER?
Our processes have not changed, and there will be no disruption to existing orders. Your order will continue to be prepared and delivered as normal. The only changes will be our name and website address.

We hope you will continue shopping with us as we bring you even more exciting Japanese teas and products under our new name.

Thank you for your continued support. It truly means a lot to us.

Best wishes,
Trinh and Sam

10/08/2026

One whisk, endless froth.

Meet the chasen — a traditional Japanese matcha whisk, hand carved from a single piece of bamboo by a master craftsman, made to whisk the perfect frothy bowl.

Earlier this year, we visited Takayama village, the only chasen making village in Japan for over 500 years, and met some of the last 16 remaining chasen masters left in the country, bringing their craft to the UK.

Address

London

Website

http://www.yusentea.co.uk/

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