KRÓL IV

KRÓL IV Luxury Organic Vodka | 5 Times Distilled | Vegan | Kosher | H**p Infused | Drink Aware 18+ | Tag 📸

02/06/2026

Jumping into June with a shoot at and

What we’re watching: Beef Season two, a millennial couple’s shared midlife crisis brings about their downfall.⁠⁠What we’...
01/05/2026

What we’re watching: Beef Season two, a millennial couple’s shared midlife crisis brings about their downfall.⁠

What we’re wearing: Adidas Adizero Adios Pro Evo 3. The shoe worn by Sabastian Sawe when he smashed the world record at the London Marathon.⁠

What we’re eating: Sumiyaki Wagyu Beef Kushiyaki at Shanghai Me London⁠

On our wish list: Penhaligon’s Halfeti, bergamot, grapefruit, spices, and black rose with a heavy, warm base of oud, leather, and sandalwood⁠

On our Playlist: Your Favourite Toy, the latest album by Foo Fighters⁠

Who we’re following: Jeremy Chan. The Executive Chef and co-founder of Ikoyi.⁠

Where we’re going: RHS Chelsea Flower Show. If it’s good enough for royalty, it’s good enough for us.

Consumption of vodka is becoming more considered. There’s this clear move towards minimalist serves that emphasizes qual...
29/04/2026

Consumption of vodka is becoming more considered. There’s this clear move towards minimalist serves that emphasizes quality: refined highballs, precise Martinis and, increasingly, vodka enjoyed neat or with minimal dilution. ⁠

We see more and more people making a conscious choice when it comes to ingredients, favouring cleaner profiles and lower sugar. ⁠

The emphasis is on restraint, where simplicity becomes a marker of sophistication.⁠

Do you agree?

27/04/2026

Luxury is evolving. The next five years won’t be about who shouts the loudest, vodka drinkers are more discerning than that. ⁠

We see a shift toward legacy. The vodka of the future is so much more than just a spirit. It’s a story of origin, transparency, and uncompromising craft.⁠

The category will continue to move towards transparency, sustainability and origin-led storytelling. Small-batch production and ingredient traceability will become more important, as will vodka’s role within a more understated luxury space. ⁠

It’s future lies not in becoming louder, but in becoming more defined, offering clarity, elegance and a sense of lasting relevance.

26/04/2026

Switching coffee for 🍸

We’re proud to be made in Poland and to celebrate World Art Day, we’re showcasing 10 of the best Polish artists.⁠⁠Like K...
15/04/2026

We’re proud to be made in Poland and to celebrate World Art Day, we’re showcasing 10 of the best Polish artists.⁠

Like KRÓL these creatives are pioneers in their fields & curators of exceptional taste.

04/04/2026

Vesper Martini⁠

This iconic Bond cocktail is from the very first novel. But it’s actually a cocktail by Ivar Brice. The original called for, now extict, Kina Lillet, but Lillet Blanc is a beautiful modern replacement.⁠

The original recipe calls for it to be shaken, so that’s exactly what we recommend.⁠

45 ml Gin⁠
30 ml KRÓL Luxury Organic Vodka⁠
15 ml Lillet Blanc

31/03/2026

Tuesday’s just aren’t for me anymore.

24/03/2026

On Tuesdays we prefer our espresso in a martini

19/03/2026

Martini Hour 🍸️⁠

How do you like yours? Clean and dry or extra dirty?

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